Airport Sponsorship Manager

Lamar Advertising Company•Fort Snelling Unorganized Territory, MN

3d•$75,000 - $175,000•Hybrid

About The Position

The Airport Sponsorship Manager is responsible for meeting and exceeding revenue goals by identifying and pitching available sponsorship opportunities at the Airport using professional sales techniques. This role involves working collaboratively with the Airport, spending time outside of Lamar's offices, and promoting sponsorships through a relationship-based approach. The position also cultivates positive relationships with Airport Authority personnel and provides local oversight to administrative and operational employees.

Requirements

High School Diploma or Equivalent
Valid Driver’s License
2-3 years of successful business to business sales experience
Excellent written, verbal, and listening skills.
Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others.
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
General knowledge of the local and national media trends, which includes companies outside of Lamar.
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
Ability to work independently and follow through on assignments with minimal direction.
Ability to work under general direction and resolve most conflicts that may arise independently.
Ability to initiate various projects and assignments.
Ability to analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.
Ability to perform effectively under fluctuating workloads.
Microsoft Word, Excel, PowerPoint, and general computer proficiency.
Maintain professional appearance.
Must have full-time access to a reliable vehicle for work Monday-Friday.

Nice To Haves

A Bachelor’s degree in any field
Advertising/media sales experience
Proven relationships with area clients, established track record of selling to local and direct clients

Responsibilities

Develop revenue-producing sponsorship programs with major local and regional brands.
Market the custom display sponsorship locations of the airport to the local community.
Grow sponsorship opportunities through new and innovative partnerships outside of traditional advertising assets.
Help local brands grow their presence through locally based welcome messaging and sponsored events.
Work closely with marketing groups on experiential opportunities based at the airport.
Meet and exceed monthly, quarterly, and annual sales and revenue objectives in assigned market(s) by promoting and selling airport sponsorships through a relationship-based approach.
Establish, develop, and maintain business relationships with current and prospective customers to acquire new advertisers, grow a personal account list, and maintain existing accounts.
Prospect new clients for business by researching sources to determine their potential, making telephone calls, and traveling directly to customers for weekly in-person visits.
Present products and clear, effective written proposals/quotations to existing/potential customers, assisting them in selecting assets best suited to their needs.
Identify potential growth areas, open new accounts, negotiate rates, close deals, and provide customer service after the sale.
Expedite the resolution of customer problems and complaints.
Coordinate sales effort with marketing, sales management, administrative, and operations groups, ensuring all groups are efficient and effective.
Share the pipeline report with the manager weekly on the designated day and time.
Plan and organize personal sales strategy by maximizing the return on time investment for the market.
Responsible for supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
Build and maintain positive relationships with Airport Authority staff and hold regular calls and/or meetings (Weekly, Monthly, and/or Quarterly) in support of the relationship.
Respond to Airport Authority staff promptly and professionally.
Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
Respond to National Sales and National Account Services Manager requests in a timely manner and within established response guidelines.
Monitor current National campaign end dates and proactively provide National Sales with appropriate renewal opportunities.
Liaise with the National Account Services Manager and inform National Sales of upcoming major market events and opportunities.

Benefits

Comprehensive 6 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and health savings account
Hospital, Accident, and Critical Illness coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
Employee Stock purchase plan
401(k) plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!