Airport Advertising Manager

Lamar Advertising•Morrisville, NC

1d•Remote

About The Position

The Airport Advertising Manager is responsible for meeting and exceeding sales projections by selling advertising to qualified advertisers using professional sales techniques. This role involves being regularly engaged outside of Lamar’s offices, selling airport advertising through a relationship-based approach at customer locations. Additionally, the position manages an airport’s advertising concessionaire program, cultivates positive relationships with Airport Authority personnel, and provides local oversight to administrative and operational employees. The Airport Advertising Manager serves as the primary contact for Lamar National Sales and collaborates with other departments to ensure timely product and service delivery, including collections.

Requirements

High School Diploma or Equivalent
Valid Driver’s License
2-3 years of successful business to business sales experience
Excellent written, verbal and listening skills.
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
General knowledge of the local and national media trends.
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
Work independently and follow through on assignments with minimal direction.
Work under general direction and resolve most conflicts independently.
Initiate various projects and assignments.
Analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.
U.S. work authorization not requiring sponsorship.

Nice To Haves

A Bachelor’s degree in any field
Advertising/media sales experience
Proven relationships with area clients
Established track record of selling to local and direct clients

Responsibilities

Meet and exceed sales objectives in assigned market(s) by promoting and selling airport advertising through a relationship-based approach.
Develop relationships with local businesses, acquire new advertisers, and maintain existing accounts.
Prospect new clients, make sales presentations, negotiate rates, close deals, and provide customer service.
Travel directly to customers and prospects to develop and maintain relationships for selling advertising.
Secure new business accounts by presenting products to customers and assisting them in selecting suitable options.
Identify potential growth areas and open new accounts.
Establish, develop, and maintain business relationships with current and prospective customers to generate new business.
Maintain and grow a personal account list through telephone calls, in-person visits, and presentations.
Meet monthly, quarterly, and annual revenue objectives.
Research sources for prospective customers and information to determine their potential.
Develop clear and effective written proposals/quotations for customers.
Expedite the resolution of customer problems and complaints.
Coordinate sales efforts with marketing, sales management, administrative, and operations groups.
Share pipeline reports with Manager weekly.
Plan and organize personal sales strategy by maximizing the return on time investment for the market.
Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Stay informed about product applications, technical services, market conditions, and competitive activities through reading and consulting with marketing and service areas.
Build and maintain positive relationships with Airport Authority staff through regular calls and/or meetings.
Respond to Airport Authority staff promptly and professionally.
Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
Act as a Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
Respond to National Sales and National Account Services Manager requests timely and within established guidelines.
Monitor current National campaign end dates and proactively provide National Sales with renewal opportunities.
Liaise with National Account Services Manager and inform National Sales of upcoming market major events and opportunities.
Ability to install physical signs as needed.