AIM Specialist

AWG Enterprises•Oklahoma City, OK

6d•Hybrid

About The Position

The AIM (Advertising and Innovative Marketing) Specialist is ultimately responsible for working with In-House Ad Groups, multiple AWG departments, and the vendor community, to increase same store sales and profits through the development of merchandising and marketing programs, printed ads, websites, and promotional events. The result should be increased ad week sales over last year(s). A core component of this role, in addition to those listed below, is to design, create, and deliver Fresh Sales offers related to Produce, Meat, and Deli/Bakery. This position will support AIM retailers in the development and expansion of Fresh and Center Store promotional programming for their consumers.

Requirements

Understanding of the retail grocery industry, vendor community and brokerage or sales area(s).
Ability to learn the IPro ad planning tool.
Planning experience as it pertains to item mix, pricing, promotion, frequency, etc.
Advertising and sales trends by category.
Exceptional attention to detail and time management skills.
Strong technical aptitude with comfort in software navigation.
Effective relationship building skills to create and grow professional relationships with vendors and retailers.
Highly adaptable and able to manage various tasks while meeting multiple deadlines.
Minimum of high school diploma.
A grocery retail background, with sales and marketing experience.

Nice To Haves

College degree or comparable work experience preferred.
Knowledge related to the Fresh category is a plus.

Responsibilities

Leverage scale to negotiate improved costs of goods from vendors.
Review vendor funding to maximize sales and profitability including the negotiation of costs and fees with vendors.
Act as the central point of contact for fresh offerings across multiple departments to liaise between the AIM and Advertising teams.
Provide input with respect to featuring fresh offerings in seasonal and theme related ads.
Communicate and implement negotiated fresh sales offers to divisional AIM Team members and coordinate with division Fresh Teams.
Support the timely and accurate input of promotions into IPro trade/promotional planning software.
Work with 3rd party providers and serve as a subject matter expert on tools used in the promotional planning process.
Coordinate with in-house departments to create weekly ads and ongoing promotions while identifying key ad items and programs.
Partner with sales and other marketing personnel to cost-effectively follow through with all phases of promotional campaigns.
Assist divisions with needs or requests including mediating issues between retailers and vendors, billing issues, customizations, and sales opportunities.
May develop promotional material to be used at trade shows, seminars, or other special events where the desired target market will be present.
Engage with marketing team to develop campaigns and incorporate other marketing tactics such as social and digital into plans.
May support the manual processes involved in creating the final product, including writing the weekly ad based upon food show event cycles.
The result should be a complete, accurate, and timely flow of information to retailers and vendors.