AI Video Creator

Bath Concepts • Libertyville, IL

2d • $80,000 - $95,000

About The Position

Bath Concepts is hiring an entrepreneurial, AI-first creator to develop and produce finished video advertisements for a national company. This is a creation role focused on generating ads with AI, not on filming video or editing recorded footage. The creator will develop concepts and produce approved advertising, initially prioritizing paid social lead generation, and may adapt successful concepts for organic social, YouTube, CTV, and other channels. With prior written approval, selected company work may be shown in a personal portfolio or on social media.

The creator will independently develop concepts, hooks, scripts, approved offers, visuals, AI-generated avatars and spokespersons, and calls to action, then produce the finished creative. The role also includes creating new scripts and scenes using authorized recordings, likenesses, and voices; monitoring competitor advertising and developing original concepts; testing creative variations; and using results with paid media buyers to improve performance. The creator will research and recommend AI and ad-intelligence tools, establish repeatable production workflows, and coach existing creative staff in AI production techniques. This is not a supervisory position.

Success means delivering 4–6 approved AI-generated video advertisements per week, improving qualified lead generation and performance measures such as CPL and dealer COM, and building a repeatable production process that increases creative variety and output without proportional increases in cost or staffing. Marketing leadership will initially approve all advertisements before launch for brand accuracy and advertising compliance, with greater autonomy possible after demonstrated judgment and results. Bath Concept owns advertising, scripts, AI assets, and workflows developed for the company. Outside creative projects are allowed outside work hours subject to confidentiality, company-resource, and conflict-of-interest rules.

Requirements

• Provide a portfolio of finished AI-generated video advertisements and identify the tools used; filmed-and-edited traditional videos do not meet this requirement.
• Demonstrate expertise creating realistic, authorized digital likeness and voice-based advertising using new scripts and scenes.
• Show original thinking, persuasive storytelling, and the ability to independently turn a concept into compelling finished advertising.
• Understand that effective advertising is measured by qualified leads and sales, not just views.
• Be comfortable evaluating new AI tools, learning quickly, working independently, and consistently delivering approved work.
• Meet the same portfolio and production standards whether self-taught, an independent creator, or an aspiring social media influencer.

Nice To Haves

• Direct-response advertising experience.
• Home improvement or home services experience.

Responsibilities

• Personally produce 4–6 approved AI-generated video advertisements each week, initially prioritizing paid social lead generation.
• Adapt winning concepts for organic social, YouTube, CTV, and other channels as appropriate.
• Independently develop attention-grabbing hooks, original concepts, scripts, approved offers, visuals, AI-generated avatars and spokespersons, and calls to action, and produce finished creative.
• Use authorized recordings, likenesses, and voices to create AI spokesperson content with new scripts, dialogue, scenes, and backgrounds.
• Monitor competitor advertisements, identify effective concepts, develop original company executions, and generate and test variations of successful ads.
• Partner with paid media buyers to interpret qualified leads, CPL, dealer COM, and conversion results, and use findings to improve creative.
• Research, test, compare, and recommend generative video and ad-intelligence tools based on quality, speed, scalability, cost, and measurable value.
• Establish repeatable AI-first production processes.
• Coach existing creative staff through hands-on AI production training and workflow support.
• Submit advertisements for initial marketing leadership approval before launch.

Benefits

• With prior written approval, the opportunity to showcase selected Bath Concepts work in a personal portfolio and on social media.
• Opportunity to build a professional reputation while creating advertising for a national company.
• Creative freedom to bring bold, unconventional ideas, with greater autonomy possible after demonstrating sound judgment and results.
• Outside creative projects are permitted outside work hours, subject to confidentiality, company-resource, and conflict-of-interest rules.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed