AI Strategy Manager

TravisMathew•Huntington Beach, CA

1d•$113,200 - $169,600•Onsite

About The Position

AI Strategy Manager will lead the development of TravisMathew's AI strategy and roadmap, prioritizing high-value AI use cases and driving enablement, adoption, and select high-priority initiatives through to measurable value. Working across every function of the business, this person will turn AI from ad-hoc experimentation into a focused, value-generating capability, ensuring adoption is both ambitious and responsible. This person joins a new, fast-growing team at the heart of strategy, transformation, and innovation, with a direct line to ELT at a growing consumer brand. Reports to the Director, Business Strategy.

Requirements

Strong working understanding of AI/ML and generative-AI capabilities, limitations, and risks
Structured problem-solving and business-case development, including value, cost, and ROI analysis
Familiarity with responsible-AI principles and evolving AI regulation
Understanding of data governance, privacy, and security principles
Vendor and platform evaluation and management
Portfolio management skills, including intake, prioritization, and tracking value delivered
Ability to translate technical concepts into clear business language for non-technical stakeholders
Strong cross-functional influence, communication, and change-management skills
Analytical rigor and sound judgment in ambiguous, fast-evolving situations
Proficient in Microsoft applications (Excel, PowerPoint, Word)
Bachelor's Degree in Business, Economics, Finance, or related field (MBA a plus); technical background in Computer Science, Data/Analytics, or Information Systems welcome but not required
5+ years in AI/ML strategy, technology strategy, management consulting, or a related field; consulting experience with AI or consumer-brand engagements strongly preferred
Track record of identifying, business-casing, and deploying AI or analytics use cases that deliver value
Experience partnering across business, technology, and legal functions, including with parent-company
Excellent communication skills, including experience presenting to and influencing senior executives

Nice To Haves

Hands-on ability to build lightweight AI prototypes or automations (GenAI platforms, low-code tools) a plus
Consumer products, retail, or apparel industry experience a plus

Responsibilities

Develop and own TravisMathew's AI strategy and multi-year roadmap, aligned to business priorities and goals
Identify and prioritize AI use cases across functions, developing business cases with clear value, cost, and ROI
Monitor emerging AI capabilities and market trends, translating them into practical opportunities and recommendations for leadership
Lead select high-priority AI initiatives from concept to pilot to adoption, defining and tracking success metrics
Partner closely with Callaway's AI builder as TravisMathew's day-to-day counterpart, translating TM priorities into build requests, co-developing shared solutions, and bringing parent-company capabilities to the brand
Prototype lightweight solutions where speed matters, using GenAI tools, low-code platforms, and automations to prove value before committing build resources
Collaborate with business functions to embed AI into workflows and measure realized value
Build AI literacy across teams through training, playbooks, and communities of practice
Evaluate AI tooling and vendors, recommending platforms and partnerships that fit TravisMathew's needs
Drive change management so approved use cases are operationalized and deliver measurable impact
Adapt our parent company's responsible-AI governance framework for TravisMathew, managing intake and ensuring initiatives adhere to policy and applicable regulation
Provide regular visibility to the Executive Team on the AI portfolio, risks, and value delivered