AI SEO Specialist Zen Media

Optimum7•Miami, FL

8d•Remote

About The Position

Zen Media is a leading B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands achieve measurable growth and industry leadership. For years, brands focused on Google rankings. Today, buyers increasingly rely on AI-generated answers when researching vendors, comparing solutions, and building shortlists. Zen Media is helping define the next evolution of search: AI Visibility. We analyze how brands appear inside generative AI platforms such as ChatGPT, Claude, Gemini, and Perplexity, and implement strategies to improve their presence in AI-generated recommendations. We are now hiring an AI Visibility Specialist to help scale this capability. Role Overview This role sits at the intersection of SEO, AI search, PR, and structured content optimization. The AI Visibility Specialist analyzes how brands appear across generative AI platforms and develops strategies to improve their presence in AI-generated answers. Unlike traditional SEO roles focused mainly on keyword rankings, this role focuses on how large language models interpret, reference, and recommend brands. You will work with AI visibility diagnostics, prompt testing frameworks, schema analysis, and long-form content strategies designed to improve AI discoverability. This role reports to the Director of Marketing and collaborates closely with the marketing and content teams.

Requirements

2–4 years of SEO experience, ideally in a digital marketing or B2B agency
Strong understanding of technical SEO, on-page optimization, and content strategy
Experience with tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
Strong analytical skills and ability to turn research into actionable insights
Ability to manage multiple projects and maintain attention to detail
Strong writing skills for structured long-form content
Curiosity about generative AI and its impact on search

Nice To Haves

Experience analyzing AI-generated responses or LLM outputs
Familiarity with schema markup, entity optimization, and structured data tools
Understanding how AI models extract and reference web information
Basic knowledge of HTML, CSS, or JavaScript
Experience working with B2B or enterprise clients

Responsibilities

Run AI Visibility audits using Zen Media’s diagnostic platform
Analyze AI visibility reports measuring brand presence in AI responses
Identify opportunities to improve brand inclusion in AI-generated recommendations
Create and optimize long-form content designed for AI discoverability and citation
Conduct schema and structured data audits to improve machine readability
Optimize page structures so AI systems can easily extract relevant information
Perform keyword and entity research supporting SEO and AI visibility
Monitor responses across ChatGPT, Claude, Gemini, and Perplexity to identify patterns
Collaborate with marketing teams to improve search and AI visibility performance
Stay updated on trends in AI search behavior and LLM citation patterns