AI & Marketing Technology Reporter

Crain Communications•New York, NY

10d•$90,000 - $110,000•Hybrid

About The Position

Ad Age is seeking an ambitious reporter to cover how marketers are making technology decisions as artificial intelligence, digital platforms and changing consumer behavior reshape the business of marketing. This reporter will focus on the decisions marketers and agencies are making now: how brands are using AI, how consumers are discovering and buying products, how technology is reshaping advertising and agency operations and how major platforms are changing the ways marketers reach audiences. The ideal candidate will move beyond product announcements and incremental technology news to report stories that provide original information, practical guidance and meaningful accountability. This includes deeply reported brand and agency case studies, clear explanations of complex developments, platform coverage with direct consequences for marketers and stories built on documents, data and strong sourcing.

Requirements

At least five years of professional reporting experience, preferably covering artificial intelligence, digital advertising, search, commerce, enterprise technology or major platforms
A demonstrated ability to develop sources and generate original story ideas
Strong news judgment and the ability to distinguish meaningful developments from industry hype
Experience explaining complicated subjects clearly without oversimplifying them
An interest in how technology affects business decisions, organizations, workers and consumers
The ability to report both timely news and more ambitious enterprise or service journalism
Comfort working with data, research, corporate documents and regulatory materials
Strong interviewing, writing and organizational skills
Experience using—or an interest in experimenting with—AI tools as part of the reporting process, paired with strong editorial judgment and a commitment to accuracy
The ability to work independently while contributing to a collaborative newsroom
Curiosity, skepticism and a willingness to ask companies for evidence behind their claims

Responsibilities

Break news and develop original stories through sustained sourcing across brands, agencies, platforms, technology companies and vendors
Produce deeply reported stories that reveal how companies are using technology, including the tools selected, investments made, problems encountered and results achieved
Create authoritative guides and explanatory journalism that answer specific questions for marketers
Find and report from documents, contracts, research, regulatory materials and internal communications
Identify consequential developments within a crowded AI and technology news cycle while avoiding coverage that merely repeats widely available announcements
Translate complex subjects into clear, precise journalism for marketing executives and industry professionals
Use data and outside research to strengthen reporting and provide readers with useful context
Develop recurring areas of expertise and update important evergreen coverage as technology and industry practices change
Identify opportunities to turn reporting into recurring coverage, proprietary datasets, trackers, guides and other Ad Age Intelligence products
Contribute to newsletters, events, reports, trackers and other Ad Age editorial products when the subject warrants
Collaborate with audience, data, visual and social teams to determine the most effective way to present and distribute the work
Work across newsroom beats when technology intersects with brands, agencies, creators, media and creativity