AI Marketer

Durable • Vancouver, BC

53d • Remote

About The Position

The version of marketing you practice is closer to product development than traditional brand or channel-focused work - small bets, fast feedback, and compounding returns when something clicks. Your opinions come from running real experiments and being willing to kill what doesn't work. You're equally comfortable in an analytics dashboard, an ad account, and a video editor. AI lets you operate at a scale that would otherwise take a much larger team: generating creative at volume, automating analysis, building workflows that run without you.
Right now we're interested in people who are excellent in at least one of the following, and are capable across others.
Paid & performance. You've personally managed meaningful ad spend across Meta, Google, and TikTok. You understand attribution, CAC, LTV, and payback periods in the context of a PLG product. You've owned conversion rate optimization alongside paid because you know the funnel doesn't end at the click.
Growth & CRO. You've worked in product-led environments where activation and retention matter as much as acquisition. You instrument funnels, form clear hypotheses, and run structured tests on onboarding flows, pricing pages, CTAs, and signup forms. You can look at a conversion funnel and immediately articulate where the problem is and what to test first.
AI video & creative production. You've built a content pipeline that runs largely without a production team: brief to script to voiceover to published video. You're fluent in tools like Remotion, ElevenLabs, and all latest video models. You think about creative as a structured, testable variable and produce at volume without sacrificing quality.

Requirements

• Experience managing ad spend across Meta, Google, and TikTok
• Understanding of attribution, CAC, LTV, and payback periods in the context of a PLG product
• Experience with conversion rate optimization
• Experience in product-led environments where activation and retention matter as much as acquisition
• Experience instrumenting funnels, forming clear hypotheses, and running structured tests on onboarding flows, pricing pages, CTAs, and signup forms
• Experience building a content pipeline that runs largely without a production team
• Fluency in tools like Remotion, ElevenLabs, and all latest video models

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed