AI-Driven Marketing Coordinator

MedPro Disposal • Naperville, IL

2d • Remote

About The Position

The AI-Driven Marketing Coordinator is a key executional force within MP1 Solutions' marketing team, responsible for planning, launching, and optimizing multi-channel campaigns that drive brand awareness, lead generation, and pipeline growth. This role bridges strategy and execution — translating campaign plans into action using a modern martech stack including AI-powered tools, Salesforce/Pardot, and digital content platforms. Success in this role means campaigns launch on time, performance data drives decisions, and marketing's contribution to sales pipeline is measurable and growing.

Requirements

• 3–5 years of experience in marketing, campaign management, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) or comparable marketing automation platform
• Proficiency in WordPress and/or Unbounce for landing page management
• Strong project management skills with experience using tools like Asana, Monday.com, or equivalent
• Analytical mindset with the ability to interpret campaign performance data and recommend improvements
• Excellent written and verbal communication skills; ability to collaborate with sales, design, and leadership
• Must be US-based and authorized to work in the United States

Nice To Haves

• Experience with AI-powered marketing tools (e.g., Clay, Jasper, ChatGPT for marketing workflows)
• Familiarity with Salesforce CRM beyond Pardot — reporting, lead tracking, opportunity management
• Experience with paid digital advertising (Google Ads, LinkedIn Ads, Meta Ads)
• Background in B2B marketing, healthcare, or compliance-adjacent industries
• Exposure to tools like Go High Level, Webflow, Zapier, or Outreach.io
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

Responsibilities

• Plan, build, and launch digital marketing campaigns across email, landing pages, paid channels, and social.
• Manage campaign calendars and ensure on-time, error-free delivery.
• Build and maintain email workflows, audience segments, and lead nurturing sequences in Pardot (Salesforce Marketing Cloud).
• Coordinate list hygiene, lead scoring, and tagging with the sales team.
• Research, test, and implement AI-powered marketing tools to enhance content creation, audience targeting, lead enrichment, and campaign performance.
• Document outcomes and share learnings with the team.
• Manage and update landing pages in Unbounce and WordPress.
• Collaborate with designers and developers to deploy forms, tracking pixels, and A/B test variants.
• Partner with the sales team, BDRs, and leadership to align campaign messaging with pipeline needs.
• Act as the marketing point of contact for campaign timelines, assets, and status updates.
• Track and report on campaign KPIs including open rates, click-through rates, lead conversions, and pipeline contribution.
• Deliver regular performance summaries to marketing leadership.
• Manage campaign tasks, timelines, and asset requests in Asana.
• Coordinate with content writers, graphic designers, and external vendors to ensure quality and consistency.

Benefits

• health, dental, and vision insurance
• paid time off
• additional earnings opportunities to the successful implementation of marketing campaigns and AI-focused solutions
• Access to the latest tools and resources to expand your skills and experience
• A supportive team that values your curiosity and drive for learning

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree