AI Demand Innovation Specialist

Flywheel Digital • Baltimore, MD

4h • Hybrid

About The Position

We're looking for an AI Demand Innovation Specialist to join our team in Toronto as part of our Sales function. The AI Demand Innovation Specialist will play a critical role in optimizing our sales AI-powered technology stack & it’s integrations, supporting Sales team pipeline campaigns, and enabling data-driven decision-making across the revenue organization.
This role requires significant experience with Salesforce, HubSpot (Marketing & Sales Hub), other GTM technologies, and the ability to partner with sales, marketing and RevOps stakeholders to drive operational excellence. This is an exciting opportunity for a detail-oriented, tech-savvy individual who is passionate about building scalable processes, leveraging AI, and bridging the gap between sales & marketing. You’ll have the chance to shape how we utilize tools, data, and AI-automation to accelerate growth.

Requirements

• 3+ years of hands-on Sales or Marketing Operations experience, with expert-level HubSpot (Marketing Hub), Salesforce, and AI knowledge.
• Proven ability to deploy AI-powered automation across GTM workflows (lead routing, enrichment, follow-ups, task creation), CRM integrations (Salesforce), and Sales engagements.
• Experience using AI for pipeline analysis, forecasting support, and deal risk identification
• Deep understanding of lead management, scoring, routing, and pipeline development.
• Strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients.
• Team player with a genuine desire to contribute to the overall success of the entire team.

Nice To Haves

• Experience with BI/reporting tools is a plus.
• Experience with basic coding/scripting (SQL, Python, Javascript, APIs (Postman), Version Control (Git) is a plus.

Responsibilities

• Support, optimize, and troubleshoot various Sales tooling & it’s AI capabilities, ensuring team members can work effectively.
• Build, maintain, and optimize AI workflows, lead flows, and scoring frameworks to improve funnel health.
• Maintain integrations between HubSpot, Salesforce, and other tools to ensure data accuracy and consistency.
• Enable AI-supported campaign execution by aligning marketing signals with sales actions.
• Partner with the Marketing & Demand Generation teams to support campaign execution
• Work with RevOps to build performance reporting, including pipeline attribution and ROI analysis.
• Assist with data hygiene projects across various data sources, ensuring accurate lead, contact, and account information.
• Identify opportunities for process improvements and automation across the Sales function.
• Partner with Sales Operations to align on lead routing, qualification, and reporting.

Benefits

• Competitive paid time off, including annual leave plus paid public holidays
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees