AI Data Program Manager, Marcom

Apple•Sunnyvale, CA

About The Position

Marcom is a creatively led global team responsible for Apple’s consumer-facing marketing and the development and execution of communications across media and platforms. It is building an enterprise AI-powered intelligence platform to make consumer research, analytics, and marketing insights actionable and accessible across global teams. The group works at the intersection of creative strategy, machine learning engineering, and product operations, evolving standalone conversational AI tools into shared enterprise intelligence services. The AI Data Program Manager drives the strategic roadmap, operational execution, and scaling needed to transition Marcom’s conversational AI platform into an enterprise shared intelligence service. The role partners with cross-functional technical and business leaders to establish delivery cadences, governance frameworks, and adoption mechanisms that maximize organizational productivity. Collaborators include ML Engineers, Data Engineers, Analytics Leads, Researchers, Product Managers, and Creative teams.

Requirements

  • 8+ years of technical program management, product operations, or related experience delivering complex software, data platform, or machine learning initiatives.
  • Demonstrated experience leading cross-functional technical programs spanning engineering, data science, product, and non-technical business teams.
  • Strong working knowledge of modern platform architectures, API-driven workflows, data pipelines, and scalable software delivery lifecycles.
  • Ability to establish operating rhythms, clarify ownership, and drive cross-functional alignment in ambiguous, rapidly evolving technical environments.
  • Executive communication and stakeholder management skills, including the ability to translate complex technical constraints into actionable strategic decisions.

Nice To Haves

  • Direct experience delivering applied AI, GenAI, or decision-support platforms, such as RAG, agentic orchestration, vector search, or automated LLM evaluation harnesses.
  • Hands-on background with PaaS models, developer tooling, or shared enterprise services consumed by external technical teams.
  • Domain knowledge in marketing analytics, consumer research insights, experimentation platforms, media optimization, or MarTech stacks.
  • Familiarity with enterprise data governance, source attribution and provenance protocols, and corporate data privacy standards.
  • Experience defining user onboarding funnels and developer experience frameworks for internal APIs and shared microservices.
  • Track record of building quantifiable business-case frameworks and measurement dashboards for emerging technology programs.

Responsibilities

  • Drive the strategic roadmap, operational execution, and scale of Marcom’s conversational AI platform as it transitions into an enterprise shared intelligence service.
  • Partner with cross-functional technical and business leaders to establish delivery cadences, governance frameworks, and adoption mechanisms.
  • Lead complex technical programs across engineering, data science, product, and non-technical business teams.
  • Establish operating rhythms, clarify ownership, and drive cross-functional alignment in ambiguous technical environments.
  • Translate complex technical constraints into actionable strategic decisions for stakeholders.
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