AI Content Strategist

Arizona State University • Scottsdale, AZ

2d • Hybrid

About The Position

ASU EdPlus is seeking an AI Content Strategist to join its AI Content Strategy and Systems team. The role designs, builds, tests, launches, and scales custom AI content tools and agentic workflows that help EdPlus teams produce brand-aligned, student-centered content. The strategist helps define responsible AI content creation standards and turns them into skills, custom assistants, structured knowledge, editorial guidance, and automated workflows. This is a hands-on content strategy role: the successful candidate will own discovery, tool design, testing, iteration, user enablement, and measurable adoption. They will also serve as editorial owner for system-generated content, improving tool instructions and source material while ensuring student-facing content is engaging, accessible, and aligned with ASU.

The role works closely with EdPlus teams, content strategy colleagues, and technology, product, and AI partners. It includes gathering user needs and feedback, setting priorities and success metrics, and driving adoption through training and ongoing support. The position is hybrid and in-person, based at the SkySong ASU Scottsdale Innovation Center; reliable commuting to Scottsdale, Arizona, is required. Applicants must be eligible to work in the United States, and ASU EdPlus will not sponsor this position.

Requirements

• Bachelor's degree and three years of experience appropriate to the area of assignment or field, or an equivalent combination of experience and/or training.
• Demonstrated experience in content strategy, UX content, or technical content, with strong editorial judgment and excellent writing skills for digital products and experiences.
• Ability to maintain a consistent quality bar across high volumes of content and explain the reasoning behind editorial decisions.
• Experience applying messaging frameworks, brand voice, and style standards across channels, formats, and multiple contributors.
• Strong understanding of brand governance, accessibility, and inclusive content practices.
• Hands-on experience building with generative AI, such as designing prompts, custom assistants, agents, or AI-powered workflows.
• Ability to define requirements, prioritize a roadmap, and iterate on a tool or product based on user needs and feedback.
• Familiarity with structured content, knowledge bases, retrieval-based approaches, and how content structure affects AI output quality.
• Excellent collaboration and communication skills, including working across content, technology, product, and marketing teams, explaining technical concepts to non-technical audiences, and collaborating with technical partners.
• Ability to reliably commute to Scottsdale, Arizona, for this in-person, hybrid position.
• Eligibility to work in the United States; ASU EdPlus will not sponsor this position.
• A cover letter answering the two specified questions is required, along with a resume or CV.

Nice To Haves

• Bachelor's degree or higher in communication, marketing, UX, information science, product management, or a related discipline.
• Experience with APIs or no-code/low-code automation platforms.
• A portfolio showing writing samples and work with AI.

Responsibilities

• Own the roadmap, strategy, design, building, testing, launch, and iteration of custom AI content tools and agentic content systems across EdPlus.
• Build, configure, and maintain AI content tools in platforms such as Claude and ChatGPT, including skills, Custom GPTs, project workspaces, subagents, automated workflows, evaluation sets, and prompt libraries.
• Review and edit AI-generated content for brand voice, clarity, best practices, and student impact; diagnose quality issues and improve tool instructions, context, and source content.
• Conduct discovery with EdPlus teams to understand workflows, identify valuable AI content use cases, gather feedback, and maintain a prioritized backlog and roadmap.
• Translate messaging frameworks, brand voice, and editorial standards into the instructions, context, and knowledge used by AI tools.
• Partner with technology, product, and AI teams on integrations, technical requirements, platform decisions, and shared standards.
• Define and track success metrics, including adoption, usage, output quality, time saved, and downstream content performance.
• Drive adoption through onboarding, training, office hours, documentation, and ongoing enablement.
• Define and operationalize governance for AI content creation, including review requirements, disclosure standards, and appropriate-use guardrails.
• Evaluate emerging AI tools, models, and capabilities through structured pilots and recommend what to adopt, build, or pass on.
• Contribute to the long-term vision for content, AI, and systems at EdPlus.
• Assume or coordinate additional duties or projects as assigned or directed.

Benefits

• Healthcare
• Financial security
• Retirement
• Family resources
• Tuition reduction for eligible ASU employees, their dependents, and spouse
• Discounts
• Flexible work options, ranging from alternate to hybrid schedules, subject to ASU policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level