AI Automation Engineer - Sales & Marketing
About The Position
The AI Automation Engineer – Sales & Marketing is a hands-on technical role focused on building AI-driven workflows that accelerate revenue generation and reduce friction across the commercial engine at Cengage. You will partner directly with sales operations, marketing, and RevOps leaders to identify high-value automation opportunities and ship weekly improvements. This role sits at the intersection of GTM systems, AI/ML capabilities, and enterprise automation. The ideal candidate knows Salesforce deeply, has built against marketing automation platforms, and can rapidly prototype AI-powered improvements to proposal generation, lead qualification, and campaign execution. You should be equally comfortable in a code editor and on a quarterly business review with sales leadership.
Requirements
- Bachelor's degree in Computer Science, Engineering, Information Systems, or related field
- 4+ years of experience in automation engineering, software development, or RevOps/MarOps engineering
- Strong proficiency in Python and experience building production automation
- Hands-on experience with LLMs and modern AI APIs (OpenAI, Anthropic, AWS Bedrock)
- Deep experience with Salesforce — administration, Flow, Apex, or Salesforce APIs
- Experience with at least one major marketing automation platform (Marketo, HubSpot, Pardot, Eloqua)
- Strong understanding of B2B sales and marketing processes and KPIs
- Excellent communication skills to work with revenue leadership and technical stakeholders
Nice To Haves
- Salesforce certifications (Administrator, Platform Developer, Sales Cloud Consultant)
- Experience with CPQ platforms (Salesforce CPQ, Conga, PandaDoc)
- Background in proposal automation or contract intelligence platforms
- Experience with data enrichment platforms (ZoomInfo, Clearbit, Apollo)
- Familiarity with agentic AI frameworks (LangChain, CrewAI, AutoGen)
- Experience in EdTech or enterprise B2B SaaS environments
Responsibilities
- Automate proposal generation, contract drafting, and RFP response workflows using LLMs and document AI
- Build AI-powered lead qualification, scoring, and routing systems integrated with Salesforce
- Automate campaign workflows across marketing platforms (Marketo, HubSpot, Salesforce Marketing Cloud)
- Develop AI assistants for sales reps to accelerate account research, call prep, and follow-up
- Create intelligent content generation pipelines for marketing collateral, email copy, and personalization
- Integrate AI capabilities directly into Salesforce via Apex, Flow, and Einstein AI platforms
- Build API integrations between CRM, CPQ, marketing automation, and enrichment platforms (ZoomInfo, Clearbit)
- Identify and resolve workflow friction points slowing down pipeline velocity
- Instrument workflows with telemetry to surface bottlenecks and measure automation impact
- Partner with RevOps on data quality, hygiene, and enrichment automation
- Deliver continuous weekly improvements to deployed workflows based on user feedback
- Quantify proposal cycle time reduction, pipeline velocity gains, and rep productivity lift
- Partner with sales and marketing stakeholders to identify the next tranche of opportunities
- Maintain documentation, onboarding materials, and runbooks for all deployed automations
- Monitor production workflows for reliability, drift, and edge case handling
Benefits
- Access to cutting-edge AI tools, platforms, and technologies
- Collaborative team environment focused on innovation and continuous improvement
- Professional development and learning opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
