Agent, Sports Broadcasting & Talent Partnerships

WME•Madison, CA

About The Position

WME Sports is a leading global sports representation and marketing business, representing world-class athletes, broadcasters, coaches, executives and sports personalities. Our Commercial team develops partnerships, endorsements, appearances and other opportunities that help grow our clients’ businesses and brands. WME Sports is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands. For more information, please visit www.wmeagency.com. We are looking for an experienced Commercial Agent to grow and service the commercial business across our Sports Broadcasting and Legends divisions. This is a sales-focused role responsible for generating more deal flow for a dedicated roster of broadcasters, commentators, analysts, retired athletes and other sports personalities. The agent will develop opportunities across brand partnerships, endorsements, appearances, speaking engagements and other talent-led commercial work. The ideal candidate will have at least five years of relevant experience, ideally in a sales or business development role. They should have strong commercial instincts, a genuine passion for sport and a broad understanding of the sports landscape. Strong and preferred candidates will have experience within sports sales, sports broadcasting, sports media, talent representation or athlete marketing, with established relationships across consumer brands, advertising agencies, sports properties and broadcast networks.

Requirements

5+ years of experience in sales, sports business, sports marketing, sponsorship, commercial partnerships, media sales, talent representation or a related field.
A proven track record of generating new business and commercial revenue.
Strong sales skills and the confidence to proactively approach brands and prospective partners.
Experience working with sports talent, broadcasters, athletes, former athletes, media personalities or entertainment talent.
A genuine passion for sport and a broad understanding of different sports, audiences and commercial opportunities.
Experience negotiating endorsements, appearances, speaking engagements, sponsorships or other commercial agreements.
Strong relationships across brands, agencies, media companies, sports properties or talent buyers.
Excellent communication, presentation and relationship-building skills.
Strong commercial judgment and a proactive, entrepreneurial approach.
The ability to manage multiple opportunities and priorities in a fast-paced environment.
A collaborative approach and the ability to work effectively across teams.

Nice To Haves

Experience within sports sales, sports broadcasting, sports media, talent representation or athlete marketing, with established relationships across consumer brands, advertising agencies, sports properties and broadcast networks.

Responsibilities

Develop and execute commercial strategies for Sports Broadcasting and Legends clients.
Generate new business and build a strong pipeline of opportunities for the roster.
Identify and secure brand partnerships, endorsements, appearances, speaking engagements, ambassador programs, licensing and content opportunities.
Create and pitch partnership ideas to brands, agencies, networks and other prospective buyers.
Act as the day-to-day commercial representative for assigned clients.
Advise clients on their commercial positioning and relevant market opportunities.
Prepare proposals, presentations and partnership recommendations.
Lead commercial negotiations and work with Legal and Finance to take deals through to execution.
Build and maintain relationships with brands, agencies, talent buyers, broadcast networks, sports properties and event organizers.
Manage opportunities from initial outreach and pitching through to contracting, delivery and reporting.
Work closely with colleagues across Sports Broadcasting, Talent Representation, Marketing, Legal, Finance, Operations and Client Services.
Maintain accurate pipeline reporting and track commercial performance against revenue goals.