Agency Lead - LA, US

RZR Global • Los Angeles, CA

7d • Onsite

About The Position

RZR is seeking Agency Leads in Los Angeles, New York, and Chicago. This role is for a senior individual contributor on the Agency Partnerships team, reporting to the Global Head of Agencies. The ideal candidate is a business development professional with extensive knowledge of the US media agency ecosystem, including how holding companies operate, mobile media buying, and relationship building across agency hierarchies. The Agency Lead will manage a book of business covering both holding company and independent agencies in their market, aiming to expand RZR's presence. This is a proactive role focused on driving pipeline, meeting revenue targets, and utilizing a research-driven approach for outreach and engagement across the full spectrum of agencies, from large holding companies to high-growth independents.

Requirements

• 3 to 6 years of experience in agency partnerships, agency sales, or business development within ad tech, mobile, or digital media.
• Demonstrated track record of building pipeline and closing revenue through agency channels.
• Deep understanding of media agency structure: holding companies, independent agencies, trading desks, and investment teams.
• Strong written communication skills, with the ability to craft compelling, personalized outreach that cuts through the noise.
• Proficiency with CRM tools (HubSpot preferred) and sales intelligence platforms (LinkedIn Sales Navigator or similar).
• Hunter mentality: motivated by pipeline creation and new logo acquisition, not just relationship maintenance.
• Comfortable operating in a fast-paced, high-growth environment with minimal structure.

Nice To Haves

• Familiarity with mobile measurement, programmatic buying, or app marketing ecosystems.
• Experience using AppMagic or Sensor Tower for prospect research.
• Existing relationships within holding company agencies in your market (WPP, Publicis, IPG, Omnicom, Dentsu, Havas).
• Strong network within the independent agency community in your city.
• Prior experience at a mobile-first ad tech company or DSP.

Responsibilities

• Own and activate a defined book of business spanning holding company and independent agency relationships within your market.
• Identify and prioritize net new target agencies based on brand portfolio fit with RZR's ideal client profile, across both holding company networks and high-growth independents.
• Build and execute a structured outreach strategy using tools including LinkedIn Sales Navigator, AppMagic, Sensor Tower, and sales intelligence platforms.
• Develop personalized, insight-driven outreach for each prospect.
• Maintain a healthy and well-documented pipeline with accurate stage progression and forecasting.
• Generate qualified meetings and advance opportunities through to closed revenue.
• Multithread across agency organizations, building relationships with investment, activation, strategy, planning, and agency leadership.
• Expand RZR's footprint within existing agency relationships by identifying new teams, brands, and buying channels.
• Develop a deep understanding of each agency's organizational structure, decision-making hierarchy, and mobile media priorities.
• Maintain regular engagement cadences with key contacts to stay top-of-mind and informed on upcoming briefs and budget cycles.
• Serve as the face of RZR within your city, owning the company's presence and reputation across the agency, brand, and ad tech community.
• Represent RZR at key industry conferences, events, and agency summits in your market.
• Use events strategically to open new doors, deepen existing relationships, and generate pipeline.
• Partner with the Global Head of Agencies on event strategy, pre-event outreach, and post-event follow-through.
• Bring back competitive intelligence and market signals from events and conversations.
• Keep your CRM (HubSpot) meticulously up to date: contacts, accounts, activities, pipeline stages, and notes.
• Document outreach strategies, meeting outcomes, and key learnings for each account.
• Provide accurate weekly pipeline updates and flag risks or acceleration opportunities proactively.
• Use data and market intelligence tools to inform prospecting and outreach.
• Work closely with Growth Leads to ensure smooth onboarding of new agency accounts and support their initial scale.
• Partner with marketing and product to stay current on RZR's evolving capabilities and how to position them for agency audiences.
• Share best practices, outreach learnings, and competitive intelligence across the Agency Lead team.

Benefits

• Competitive base plus commission structure
• Opportunity to own your market from day one with a defined territory.
• Direct line to the Global Head of Agencies.
• Autonomy to build your market.
• Work with an AI-native programmatic platform.
• Be the face of RZR in your city.
• Presence at key industry events.
• Seat at the table as the US agency channel is built.
• Join a small, senior team where your work is visible.
• Direct access to leadership that moves fast and values initiative.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed