Agave Master Brand Ambassador

Stagwell Global•Los Angeles, CA

About The Position

TEAM is an experiential marketing agency seeking an Agave Master Brand Ambassador to help deliver and execute brand plans for PATRON, CAZADORES, and ILEGAL. The role collaborates with TEAM leadership, local commercial teams, and brand teams, and works with on-premise and retail partners to develop creative solutions that support brand growth. The Ambassador educates and engages bartenders and key on-trade customers through brand programs, events, trainings, and other activities, while managing a focused list of 30 on-premise accounts. The role also uses social media to engage trade and consumers, gathers market and competitive insights, develops opportunities, and leads projects and presentations that support the brands’ competitive position and return on investment. Travel of up to 30% is required. Compensation is $90,000–$95,000 annually.

Requirements

  • High school diploma.
  • Bartender and/or hospitality management experience.
  • Bar manager, beverage director, or on-premise consultant experience, and/or at least five years of work experience in the hospitality industry.
  • Expertise in and passion for the hospitality industry and competition in the relevant brand category.
  • Self-motivation, creativity, and a sense of responsibility.
  • Proactive communication skills.
  • Comfort speaking to small groups and serving as an expert.
  • Strong people skills with bartenders, distributors, and consumers.
  • Financial skills and experience managing a budget.
  • Willingness to travel up to 30%.

Nice To Haves

  • Bachelor’s degree preferred.
  • Brand ambassador experience and/or experience as a brand consultant preferred.
  • Event management or promotional background is a plus.
  • Previous sales experience preferred.
  • Previous experience as a Brand Ambassador preferred.

Responsibilities

  • Collaborate with TEAM leadership, local commercial teams, and brand teams to deliver and execute brand plans through brand and sales activities.
  • Manage and collaborate with on-premise and retail partners to develop creative solutions that help drive business and brand growth.
  • Generate awareness for PATRON, CAZADORES, and ILEGAL by educating bartenders and key on-trade customers and bringing brand programs to life through social media, events, happy hours, trainings, and dinners.
  • Manage a focused list of 30 accounts in the on-premise channel.
  • Educate and engage customers around PATRON, CAZADORES, and ILEGAL to help drive recommendation.
  • Use social media creatively and organically to drive trade and consumer engagement.
  • Gather information from the market, social media, and competition and turn it into brand insights and opportunities.
  • Lead projects and present ideas that give the brands a competitive advantage and provide a high return on investment.
  • Deliver education and engagement programming connected to on-trade and key customers.
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