Agave Advocacy Manager

Stagwell Global•Dallas, TX

About The Position

The Advocacy Manager is a key part of the Advocacy leadership team in support of Bacardi North America. This role will lead & manage a team of Ambassadors and over all aspects of recruitment, on-boarding, training, and growth and will lead by example through their experience in the on-premise. With a Founder’s mentality you are a key member of the Advocacy team by having an solid understanding of the On-Premise channel. Working in collaboration with the Bacardi Commercial and marketing team you will play a critical role overseeing the ambassador team, developing + activating programming, ensuring the brand goals are being met and growing the business. The on-premise landscape is a competitive and dynamic space that has spirit brands vying for position on already busy back bars and menus. The Advocacy Manager will perform variety of tasks including hosting weekly status calls, analyzing and enforcing performance goals, creating presentations, managing project timelines, and providing recaps to all stakeholders.

Requirements

Be highly skilled at interfacing directly with clients and must present him/her-self in a professional, competent manner.
The individual will need to be able to demonstrate the ability to quickly win the trust and respect of their client and peers
Exhibit initiative and the ability to work independently as well as within a team environment with multiple departments.
Experience with problem solving and conflict resolution is a must
Possess a strong interest in mentorship and be passionate about facilitating growth and a strong career path for your team
Be solution oriented when confronted with ambiguity. Utilizing a proactive approach to problem solving will allow candidates to be forward thinking and anticipate any potential hurdles that may develop into a negative consumer/brand interaction
Bring an innovative and insightful approach to participating/assisting in strategy and creative brainstorming for program development, etc.
An expert in Microsoft office tools (Outlook, PowerPoint, Excel, Word, Teams)
Proficient in utilizing and navigating tech solutions for projects, reporting and organization.
Be a leader and mentor to the team of Ambassadors to ensure growth and across the group
Possess the ability of being solution-oriented – helping to be forward thinking and anticipating any potential hurdles
Be highly skilled at interfacing direct with clients and demonstrate the ability to win the trust and respect of peers & colleagues
Perform a variety of administrative tasks including composing correspondence such as client memos, creating presentations, project timelines, and after-action/contact reports.
Be solution oriented and take an entrepreneurial approach with ambassador team and the supporting departments
Bring a creative and insightful approach to participating/assisting in strategy and creative brainstorming
Support the Group Advocacy Lead in providing recaps and feedback on programs and ambassador KPI’s

Nice To Haves

Have a passion for the liquor industry and the category – previous experience developing and executing experiential programming is a plus

Responsibilities

Manage a team of Brand Ambassadors (ie. recruit, on-board, train, retain and manage full-time employees) and lead by example through their experience in the on-premise
Perform a variety of tasks including hosting weekly status calls, analyzing and enforcing performance goals, creating presentations, managing project timelines, and providing recaps to all stakeholders.
Monitor Ambassador activity and hold them accountable to meeting their goals and performing their job responsibilities.
Develop and maintain strong working relationships while acting as a superb communicator across agency departments, with direct reports and with clients
Be very forward thinking in maintaining detailed schedules, providing updates to the team and staying ahead of potential pitfalls prior to their occurrence
Support in the development and ideation of education and engagement programs that connect to our key partners (Trade, Distributor and Internal teams)
Practice and ensure compliance with all the organization’s policies and procedures