Africa Marketing Lead - Platoon

Apple

About The Position

As part of Apple, Platoon is a creative artist services company that nurtures and builds the careers of independent artists, developing original music and visual content while allowing artists to choose how they express themselves and distribute their music. Platoon works with emerging and established artists and is seeking an experienced, ambitious music expert to join its team in South Africa. The Africa Marketing Lead is a senior team member responsible for growing Platoon’s Africa music business globally. The role owns global marketing delivery for Platoon Africa’s artist roster and translates Platoon’s global vision into campaigns grounded in local and regional cultural knowledge. The successful candidate will work closely with artists, music leads, Apple Music and Apple Services, digital partners, and internal and external specialists to deliver effective artist campaigns and services across African markets and internationally.

Requirements

Highly experienced in developing and executing holistic, innovative global artist marketing strategies.
Strong data literacy and ability to translate insights into action.
Music industry experience, ideally with a record label, distributor, or management company.
Strong communication and presentation skills.
Excellent project management skills and ability to keep projects on schedule.
Entrepreneurial spirit and comfort operating in ambiguous environments.
Ability to identify and design new processes and systems.
Experience working across African music markets and a strong existing network across the continent’s creative and digital ecosystem.
Proven track record of managing and growing emerging and established artists at a regional or global level.
Familiarity with streaming platform dynamics, particularly Apple Music and regional DSPs, and with leveraging editorial and algorithmic opportunities.
Experience managing brand partnerships and licensing deals in music or entertainment.
Proficiency with marketing analytics tools and comfort creating data-driven campaign reports.

Nice To Haves

Start-up experience.
Multilingual capability, particularly Zulu, Xhosa, French, or Portuguese.
Prior experience in a high-growth, matrixed, or cross-functional organization, ideally at the intersection of technology and music.

Responsibilities

Own global marketing strategy and delivery for Platoon Africa’s artist roster, integrating social, paid media, PR, radio, direct-to-fan, and events.
Establish and execute Platoon Africa’s B2B and B2C marketing and PR strategy, applying regional cultural knowledge to Platoon’s global vision.
Serve as the senior marketing counterpart to Music leads, aligning on artist priorities, campaign plans, and budget allocation.
Develop and manage company-level partner relationships across media, digital, and culture, including artist brand opportunities and on-ground agency and vendor partnerships.
Collaborate with Apple Music and Apple Services to align on shared objectives across South Africa and the broader continent.
Use insights, analytics, and data to evaluate marketing effectiveness, grow audiences, and improve campaign strategy.
Lead internal and external cross-functional teams across digital, social, PR, and streaming, ensuring campaign assets are delivered on time and within budget.
Foster innovation in Platoon Africa’s artist services and in how artists connect with fans in real-world and digital spaces.
Provide local and regional marketing support for international priority artists, ensuring their music reaches target markets effectively, creatively, and on-brand.
Improve internal processes and knowledge sharing, and maintain robust monthly reporting on individual artist campaigns.