Affiliate, Influencer & Creator Manager
About The Position
Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel. The charter for this role is to own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue. Key areas of focus include Creator Strategy, Whitelisting, Top-Tier Relationships, and Performance.
Requirements
- 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.
- Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).
- Track record negotiating contracts and managing relationships with top-tier talent.
- Comfort with affiliate platforms, tracking tools, and performance reporting.
- Strong relationship management, negotiation, and communication skills.
Nice To Haves
- Experience in subscription or DTC consumer products.
- Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).
- Experience working cross-functionally with paid social or media buying teams.
- An existing network of creator and talent relationships.
Responsibilities
- Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.
- Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal.
- Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.
- Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.
- Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.
- Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.
- Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy.
- Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.
- Design and refine tiering and incentive structures that reward and retain top performers.
- Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.
- Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant.
- Continuously identify and onboard new creator partners to diversify and grow the pipeline.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
