Advocacy Manager

Bacardi • Miami, FL

1d

About The Position

The Advocacy Manager is a critical role within Bacardi’s North America Advocacy function, responsible for building genuine brand belief with the trade across the Bacardi portfolio. The role contributes to the strategic vision and works with brand, commercial, and headquarters teams to focus advocacy on placing the right brands with the right resources in the right markets and accounts.

The manager executes the North America Advocacy strategy in market, develops commercial capabilities, and helps turn education, engagement, account management, and consultation into results. The role collaborates across commercial, brand, customer marketing, headquarters, and brand partner teams to support Bacardi’s current and long-term business objectives. It also tracks performance and financial metrics, identifies market opportunities, manages reporting, represents Bacardi at trade events, and creates digital advocacy content.

Requirements

• 5–10 years of experience working in on-premise and/or brand roles at manager level or similar.
• Established relationships within the on-premise community and a deep understanding of bartenders’ and operators’ priorities.
• Ability to translate brand history, liquid credentials, and category knowledge into compelling, conversational narratives that drive advocacy.
• Commercial understanding of how advocacy connects to rate of sale, menu placement, and account profitability.
• Proven ability to manage a complex, multi-account, multi-brand market calendar while maintaining priorities.
• Excellent interpersonal, communication, and presentation skills, including comfort communicating with bartenders and commercial leadership.
• Comfort working with commercial data, advocacy metrics, and tools such as Ground Signal to identify opportunities and report impact.
• Ability to collaborate effectively across a matrixed organization.
• Entrepreneurial, creative, outside-the-box mindset.
• Ability to foster belonging, demonstrate self-awareness, relate to people, navigate difficult situations, and help collective performance.
• Ability to consistently deliver results in new situations, think critically and strategically, stay execution-focused, adapt to change, and learn from experience.

Responsibilities

• Execute the North America Advocacy strategy in market, ensuring brand stories are communicated consistently, convincingly, and with commercial relevance across the Bacardi portfolio.
• Support the ambassador team in building and maintaining authentic relationships with on-premise accounts, bartenders, beverage directors, and cocktail enthusiasts.
• Ensure education materials are available in a variety of formats, including category-level knowledge, and use storytelling to encourage recommendation of Bacardi brands.
• Represent Bacardi at key trade events and market-level activations, including Tales of the Cocktail, Bar Convent Brooklyn, Speed Rack, Arizona Cocktail Weekend, and Portland Cocktail Week.
• Contribute to community partnerships, such as FIU/Bacardi Center of Excellence, as required.
• Partner with Commercial/CPA to align advocacy activity and investment with commercial priorities, account plans, and business objectives, including menu features and rate-of-sale performance.
• Coordinate and communicate market advocacy programming and events to BUSA field-based commercial teams in a timely manner.
• Collaborate with Marketing teams through the Integrated Activity Planning process to embed advocacy in through-the-line brand programming.
• Collaborate with Customer Marketing to create tools that drive desire, relevance, and rate of sale.
• Track market performance and return on investment by market, city, account, and ambassador, using knowledge of financial metrics.
• Manage KPI targeting and tracking, prepare monthly performance reports for senior leadership, and share best practices with stakeholders.
• Use on-premise insights, trends, and analytics to identify actionable opportunities for programming, execution, and performance improvement.
• Create digital advocacy content, including social content and online community engagement, for year-round external and internal content calendars, including Corporate communications.

Benefits

• Competitive pay package.
• Competitive holiday/paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Performance-linked incentive programs.
• Comprehensive Total Rewards package that may include allowances and well-being offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed