Advisor, Lifecycle and Retention

Canadian Tire Corporation • Stonewall, MB

4d

About The Position

The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalized, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programs that increase customer lifetime value. With a strong understanding of CRM platforms, customer behavior, and performance analytics, this role ensures that lifecycle marketing efforts are aligned with broader business and media strategies.

Requirements

• Customer-first mindset with a focus on relationship building.
• Strong analytical and reporting skills.
• Proficiency in email marketing platforms and automation tools.
• Excellent communication and project management skills.
• 3–5 years of experience in email marketing, CRM, or lifecycle marketing.
• Experience with Salesforce Marketing Cloud or similar platforms.
• Strong understanding of customer segmentation and personalization.
• Proven ability to drive engagement and retention through email.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications.
• Develop and refine customer segmentation strategies for personalized messaging.
• Design and implement retention programs to increase customer loyalty and lifetime value.
• Track and report on email and CRM performance metrics, using insights to improve engagement.
• Ensure email and CRM efforts are aligned with broader media and promotional strategies.
• Leverage Salesforce and other tools to automate and scale lifecycle marketing efforts.

Benefits

• Competitive salaries and wages
• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Enhanced flex benefits program
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• Total well-being, and mental health tools and resources for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees