Advisor, CRO & Fundraising Strategy (P3)

Save the Children US•Washington, DC

4d•Hybrid

About The Position

The Advisor, CRO & Fundraising Strategy is responsible for supporting the testing, analysis, and optimization across key points of conversion within Save the Children’s online ecosystem. As part of the Supporter Growth team, this role serves as a subject matter expert on website optimization and multi-channel digital fundraising strategy, helping to achieve ambitious growth goals and improve financial and non-financial conversion across the full donor journey. This role requires strong analytical skills, with the ability to translate business needs into technical requirements, partner closely with web development teams, and to identify and act on opportunities that span multiple channels and touchpoints.

Requirements

Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience.
Demonstrated Experience working across multiple digital fundraising channels (e.g., web, email, paid media, mobile)
Strong analytical skills with the ability to translate data into actionable insights and strategy
Working understanding of web development processes and content management systems, with the ability to effectively collaborate with technical teams
Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
Ability to be on call for weekends and emergency response periods outside of working hours
Professional proficiency in MS Office suite
Professional proficiency in spoken and written English

Nice To Haves

5+ years of experience in digital marketing with a focus on digital optimization strategy
Experience developing and executing cross-channel marketing or fundraising strategies
Working knowledge of CSS and HTML
Hands-on experience using Adobe Target, VWO, Drupal, Figma, or similar tools to implement website updates, testing, and personalization
Experience with Adobe Analytics, Blackbaud products (e.g., Luminate, BBCRM), and Salesforce Marketing Cloud
Experience with A/B testing and personalization platforms (e.g., Target, Interaction Studio)
Experience with user experience (UX) research and testing methodologies

Responsibilities

Develop conversion rate optimization (CRO) strategy, driving improvements in website conversion KPIs and user engagement
Own CRO testing roadmap, prioritizing initiatives based on revenue impact, user experience improvements, and alignment with divisional goals
Define, track, and optimize against website conversion benchmarks, proactively identifying performance gaps and implementing solutions to improve results
Drive end-to-end optimization of the donor journey (acquisition through re-engagement), recommending and implementing improvements that increase conversion and lifetime value
Partner with channel owners (email, mobile, paid media, web) to develop fundraising activation briefs and execute integrated campaigns, ensuring alignment in messaging, user experience, and performance goals
Serve as a user experience (UX) SME to partner on digital fundraising and website strategy, leveraging SEO insights to improve user flow, increase organic visibility, and maximize revenue across channels
Work across divisions and collaborate on strategic testing framework to maximize private first revenue growth
Manage day-to-day agency relationships, setting priorities, providing strategic direction, and ensuring deliverables meet performance expectations and organizational standards
Drive the execution of A/B and multivariate tests across digital fundraising touchpoints, from hypothesis development through analysis and implementation of winning experiences
Design prototypes for tests to be used in the creation of test code by website developers
Oversee and QA CRO tests and ensure successful implementation of winning test variations into live experiences using tools such as Adobe Target, Luminate Online, & Drupal
Translate business and fundraising needs into clear technical requirements and partner closely with web development/business technology teams to execute against roadmap priorities
Create ad-hoc donation forms as needed
Create and collaborate on reports for stakeholders on campaign, channel, and product performance, highlighting optimization opportunities and strategic recommendations
Analyze site traffic, engagement, and conversion KPIs to track against benchmarks and generate actionable insights
Utilize behavior analytics tools to glean insights around points of friction across the site and inform testing plans
Manage and create digital tracking codes (CIDs) and ensure proper tracking across channels, campaigns, and products
Identify trends, attribution insights, and performance drivers to inform broader digital fundraising strategy
Deliver website reporting to senior leadership and key stakeholders outside of Supporter Growth team, highlighting performance trends and actionable insights to inform strategic decisions
Partner closely with the Managing Director, Digital Marketing to develop, forecast, and manage revenue and expense plans; monitor performance against targets
Train, develop, coach, lead, and supervise one (1) direct report, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values
Foster a collaborative, test-and-learn culture focused on continuous improvement, knowledge sharing, and innovation in digital fundraising
Stay ahead of emerging trends in donor engagement, marketing technology, and audience behavior to inform strategy
Represent Supporter Growth team in cross-functional meetings
Supporting ad-hoc projects and other duties as assigned

Benefits

Flexible schedules
Generous PTO
11 paid holidays plus 2 floating holidays
Hybrid working opportunities
Competitive health care, dental and vision coverage for you and your family
A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
Annual merit increases and/or additional incentives for eligible employees
A retirement savings plan with employer contributions (after one year)
15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days)
Mental health benefits and support through Calm and company-hosted events
Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
Access to internal and external learning & development opportunities and mentorships