Advertising Reactivation Specialist

AppLovin•Los Angeles, CA

5d•$105,030 - $156,465

About The Position

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. The Advertiser Reactivation Specialist role focuses on re-engaging brands that are not currently advertising on AppLovin's self-serve platform. This involves reaching out to brands that have previously signed up but are stuck in the process, stopped running campaigns, or are fresh outreach, and guiding them to launch their first live campaign. The role requires persistence and a focus on driving advertisers to spend on the platform.

Requirements

Grit and persistence in reaching out to potential clients.
Understanding of the role performance marketing plays in businesses.
Genuine enjoyment of interacting with founders and marketers.
Drive to achieve results and improve performance.
Ability to research accounts and prepare for outreach.
Sales or e-commerce background is helpful, but the product is easy to learn.
Focus on sales skills over specific product experience.

Responsibilities

Work a ranked daily queue of high-value brands.
Reach the decision-maker by phone, email, LinkedIn, or other methods.
Identify and address barriers preventing brands from advertising (e.g., setup issues, technical problems, lack of compelling reason to start).
Guide advertisers from initial conversation to their first live campaign, owning the account until it is actively spending.
Log all interactions in HubSpot to track progress and effectiveness.
Achieve the target number of advertisers successfully launched.