Advertising Reactivation Specialist

Applovin•Los Angeles, CA

About The Position

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. The Advertiser Reactivation Specialist role is within the Growth Marketing team. The primary responsibility is to re-engage brands that are not currently advertising with AppLovin. Many of these brands have previously signed up, started the process, or even run campaigns but stopped. Some are fresh outreach. The goal is to contact these brands and guide them through the process to get them advertising on the AppLovin platform.

Requirements

Grit and persistence in reaching out to potential clients, even after others have given up.
Understanding of the role performance marketing plays for businesses.
Enjoyment of interacting with founders and marketers, and the ability to build rapport with them.
Drive to achieve results, with the scoreboard being the primary motivator.
Willingness to research accounts and prepare for outreach.
Ability to learn the product quickly, as the product is simple to learn.
Focus on sales skills over specific past sales experience.

Nice To Haves

Sales or e-commerce background.

Responsibilities

Work a ranked daily queue of high-value brands.
Reach the decision-maker by phone, email, LinkedIn, or any other means necessary.
Identify the reasons why brands are not advertising (e.g., incomplete setup, technical issues, lack of compelling reason to start).
Address and resolve any obstacles preventing brands from advertising.
Guide prospects from the initial conversation to their first live campaign.
Own the account until it is actively spending.
Log all interactions in HubSpot to track progress and identify effective strategies.
Achieve the target number of advertisers that are successfully brought live.