Advertising Lead

Yamaha Motor Corporation, USA

8d

About The Position

Yamaha is seeking an Advertising Lead to join our Motorsports group in Marietta, GA. The Advertising Lead develops and executes advertising strategy in partnership with agencies, aligning national, regional, local, and dealer programs across media channels. The role supports asset production and distribution, coordinates campaign rollout, and analyzes performance through media reporting and website analytics to inform management.

Requirements

• Bachelor’s degree in Marketing, Advertising, or Business Management
• 5+ years Advertising/Marketing experience
• Strong understanding of advertising traffic, conversion, retention and reporting workflows to implement and ensure proper tracking and attribution.
• Understanding the process of developing and executing image/video-based ad campaigns on various platforms (e.g. Meta & Google properties).
• Familiarity with analyzing data in Google Analytics
• Proficient in Microsoft Office and PowerPoint

Nice To Haves

• AI certification a plus

Responsibilities

• Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to; digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. Assists in the management of enforcing Yamaha VI and brand direction consistent across all product lines and ensures Yamaha best practices are adhered to.
• Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to ensure promotion and program details are properly aligned with market needs to optimize paid media efforts.
• Coordinate with internal team members and advertising agencies to implement a reporting system to measure the performance and effectiveness of Motorsports advertising campaign strategies and tactics. Recommend adjustments as appropriate.
• Collaborate with advertising agencies to ensure accurate asset naming and seamless dealer material uploads to Brandfolder. Support Yamaha employees and dealers, vendor partners, and regional dealer agencies by managing and facilitating Brandfolder access.
• Continually evaluate marketing research and track industry trends for the purpose of developing advertising plans and tactics. Evaluate competitive media, product placement, and promo opportunity trends for possible implementation into advertising planning.
• Performs other duties as required.

Benefits

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level