Advertising Copywriter

Lactalis LUSY•Minnetonka, MN

19d•Hybrid

About The Position

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Advertising Copywriter based in Minnetonka, MN. We at The FERM are looking for an award-winning advertising heavyweight to treat our yogurt brands as their ultimate creative playground. If you are tired of agency pitch-grinds and want to actually see your biggest, boldest ideas produced on a national stage, this is your next move. Reporting to the Creative Director, this role will work in a growing, talented, award winning in-house creative squad to build integrated world-class brand experiences that engage and inspire. The Copywriter will join a growing, talented in-house creative team to develop integrated, world-class brand experiences that engage and inspire. This role will serve as the lead steward of US Yogurt’s mission and brand voice, driving compelling messaging and storytelling across brands. Partnering closely with the Art Director and broader creative team, the Copywriter will bring campaigns to life through strategic, impactful copy. This role reports to the Creative Director.

Requirements

Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
7+ years of experience crafting high-profile integrated advertising.
A proven track record within world-class, creative-first advertising agencies.
Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
Ability to craft unique ideas from consumer insights.
Impeccable sense of brand tone, attention to detail, and consummate consumer of culture.
Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s)
Paid social experience across META, Pinterest and Reddit
Ability to prioritize and meet deadlines within specified time constraints.
Ability to operate in a team environment as well as independently.

Nice To Haves

A Top Agency Pedigree: You’ve cut your teeth at top-tier shops and have the case studies to prove it.
An Award-Winning Mindset: Your work has caught the eye of award juries (Cannes, One Show, Clios, Pencils) or has actively driven national cultural conversation.
Big Brand Fluent: You know how to command a big budget, direct massive productions, and steer a brand that millions of people interact with daily.

Responsibilities

Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.