Advertising Coordinator

Niagara Casinos • Niagara Falls, ON

8d • CA$52,560 - CA$56,130

About The Position

The Advertising Coordinator role is a fixed-term position within a fast-paced and dynamic department focused on creating all aspects of advertising. The ideal candidate will have a passion for teamwork, a fun and outgoing personality, and a drive to be an industry leader with a passion for customer service. This role involves developing and executing advertising campaigns across various media, acting as a liaison between internal clients and agencies, overseeing the creative process, and collaborating with design teams. The position also requires adherence to marketing compliance policies and contributing to the development and optimization of KPIs and advertising budgets. Flexibility to support a 24/7 operation is also necessary.

Requirements

• College diploma in Advertising/Marketing or related field
• Minimum 1 – 3 years advertising experience in a corporate marketing environment or advertising agency
• Marketing related gaming experience
• Demonstrated experience with production specs, file types and the ability to discuss with vendors
• Experience with all aspects of purchasing methods and procedures an asset
• Proven ability to work on multiple projects within a strictly regulated work environment
• Excellent communication skills both written and verbal, organizational and problem-solving skills
• Proficiency with Microsoft office, web software, Adobe products with an understanding of graphics software

Responsibilities

• Developing and executing advertising campaigns for television, radio, out of home and print media, direct mail, creative development, on site collateral, media placement and print production
• Acting as a liaison between internal casino clients and advertising/media buying agencies to assist in planning and developing marketing campaigns, driving best in class delivery of results
• Overseeing the creative process from concept through final approved product to ensure alignment with strategy, accuracy and monitor quality and supply of all advertising/collateral
• Collaborate with design teams both in-house and agency side to develop engaging creative for use across media channels (including online, out of home, print, television, radio & social)
• Optimizes marketing channels by introducing new and evolving technologies and approaches
• Responsible for the strict adherence to the Marketing department’s compliance policies, internal control procedures, Alcohol and Gaming Commission of Ontario control specifications and the Casino’s policies and procedures
• Contributes to develop and optimize KPIs on all campaigns, programs, events, sponsorships, marketing efforts across a variety of media
• Contributes to the development of the advertising budget, monitors progress throughout the year, reports on variances and takes corrective action when necessary
• Flexibility to support a 24/7 operation

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree