Advertising Business Data Analyst Intern

The New York Times•New York, NY

About The Position

The New York Times is seeking an intellectually curious intern to work on advertising analytics and optimization challenges. The Advertising Business Data Analyst Intern will support the Advertising and Sales teams by analyzing products and their data sources, then using insights to improve and optimize sales efforts. The role partners with Ad Product, Ad Measurement, Sales, Ad Operations, Sales Operations, and Finance to understand business needs and identify opportunities. The intern will develop communication and presentation skills, learn about the print and digital advertising ecosystem from initial pitch through ad delivery, and help identify opportunities to increase advertising revenue retention.

Requirements

  • Pursuing a degree in Analytics, Economics, Mathematics, Business, or a related field.
  • Interested in pursuing a career in analytics or digital advertising.

Nice To Haves

  • Experience with Excel, SQL, Salesforce, Tableau, BigQuery, BusinessObjects, or Google Ad Manager.
  • Experience at a digital publishing company.
  • Experience with collaboration.

Responsibilities

  • Analyze advertising and sales datasets to optimize overall performance.
  • Develop, monitor, and analyze performance through dashboards, and provide strategic optimization alerts and recommendations.
  • Help define and develop requirements for analytics tools and reporting dashboards.
  • Provide business insights to senior sales and advertising leadership based on campaign performance trends.
  • Visualize key metrics on an ongoing basis to communicate with product, sales, and executive teams.
  • Partner with Sales, Ad Innovation, and Product teams to provide thoughtful and actionable analysis.
  • Collaborate with Ad Product, Ad Operations, Sales Operations, and Sales to identify key opportunities.
  • Support and understand the value of journalistic independence and demonstrate commitment to the mission to seek the truth and help people understand the world.
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