Advancement Marketing & Social Media Officer

University of Guelph • Guelph, ON

4d • Hybrid

About The Position

Alumni Affairs & Development (AA&D)’s purpose is to maximize philanthropic support for the University of Guelph’s mission of creating unique solutions for the challenges facing our world. We achieve this purpose by building deep and sustained relationships with donors, alumni, and friends to increase awareness, engagement, and investment in the University of Guelph’s work. As a member of this campus-wide team, the Advancement Marketing and Social Media Officer epitomizes the department’s shared values of respect, empowerment, integrity, appreciation, and forward focus. The University of Guelph is planning its first fundraising campaign since 2014, aiming to expand fundraising growth to consistently raise $75 million a year by 2030. The campaign will boost revenue, elevate the university's global profile, deepen donor relationships, and create a developed culture of philanthropy by aligning donor passions with the university's ambitious goals.

Requirements

• Undergraduate degree
• At least 3 years experience establishing and maintaining social media channels, on-line communities including writing, editing and producing content
• Demonstrated experience developing social media strategies and executing digital marketing campaigns.
• Experience using digital marketing tools and platforms (e.g., social media management platforms, Google Analytics, and photo/video editing software).
• Understanding of fundraising principles, with an emphasis on campaigns.
• Exceptional written communication skills, including strong writing and editing abilities.
• Proficiency with graphic design software to create social media assets.
• Demonstrated experience in alumni relations and/or communications.
• Ability to work independently with flexibility, and strong interpersonal skills including negotiation.
• Strong organizational skills, sound judgment, and creative problem-solving ability.

Responsibilities

• Help build an integrated social media presence for AA&D, including paid digital advertising and measurement/analytics.
• Provide expertise and leadership in social media community management to help elevate alumni and donor engagement, Annual Giving campaigns, events, and fundraising priorities.
• Lead AA&D in social media best practices, stay on top of industry trends in alumni engagement, and develop tactics to help advance AA&D’s profile and brand reputation.
• Support AA&D’s overall communications plan and lead the strategy on all social media marketing and communication for the department, considering specific needs of units and alumni segments.
• Provide leadership and strategic advice to internal units around social media strategy development and message amplification for fundraising, stewardship, and engagement initiatives.
• Create comprehensive digital campaigns in support of major fundraising and engagement initiatives (Giving Tuesday, Convocation, etc.).
• Plan a creative digital content strategy to support an annual communications calendar, in consultation with the Communications team and other units.
• Market AA&D initiatives such as alumni events, benefits, opportunities, and programs.
• Write compelling content for the website to promote on social channels – alumni stories, Q&As, promotional content, etc.
• Attend alumni events to promote alumni connections/stories through various social media channels.
• Act as a representative for AA&D for pan-University engagement initiatives.
• Coordinate and produce videos as needed for Alumni or Donor events.
• Provide careful review, proofreading, and editing to ensure accuracy, correct grammar, and brand standards for all alumni communications.
• Undertake other marketing, communications, creative, and production tasks, as assigned.

Benefits

• Immediate enrollment in extended health to cover yourself and your family
• Strong vacation allocation
• Floater days
• Paid time off during the December closure
• Extensive wellness programming
• Yearly flexible spending credit that can be allocated to Health Spending, Wellness, or Professional Development
• Learning and development curriculum
• Other professional growth opportunities
• Discounts on food and apparel
• Fitness programming
• Access to networking events
• Team building opportunities
• Work that directly impacts a brighter future by turning knowledge into action

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level