Advancement Marketing Officer

Queen's University

About The Position

Reporting to the Director, Advancement Marketing and Publications, within the Department of Strategic Engagement in Advancement, the Advancement Marketing Officer supports the planning, coordination, and execution of integrated marketing initiatives that advance Queen’s University’s alumni engagement, philanthropic, and campaign priorities. Working with colleagues across Advancement, faculties, and university partners, the role translates strategic priorities into coordinated marketing plans, projects, and deliverables, ensuring timely, accurate, high-quality execution and consistent, brand-aligned external communications. The position coordinates campaigns, project timelines, creative assets, publications, and marketing resources, and contributes hands-on creative expertise to developing, adapting, and refining materials for digital and traditional channels. It supports marketing operations by coordinating with external vendors and suppliers, managing procurement processes, monitoring project budgets, and tracking marketing performance and audience engagement. The role also organizes marketing resources, facilitates project prioritization, tracks deliverables, coordinates across teams, and identifies opportunities to streamline processes and improve operational efficiency. The Advancement Marketing Officer develops and implements communications strategies and plans to promote events and programs, conducts market research, reviews analytics, recommends changes, and manages ongoing marketing and communications projects.

Requirements

Four-year bachelor’s degree or equivalent.
Trade certification, qualification, or ongoing learning to remain current with changes in technology or emerging fields.
More than 3 years and up to and including 5 years of experience.
Knowledge of concepts and principles in a specialist field, typically acquired through advanced professional or academic qualifications and/or substantial work experience.
Ability to provide effective consultation and advice on non-straightforward or complex issues.
Interpersonal skills and the ability to understand and influence others, adapt messages to different audiences, and build relationships, trust, and credibility.
Ability to prioritize and distribute work to deliver objectives on time and to a high standard, identify potential delivery gaps in advance, and develop plans to address them.
Ability to participate actively in project team meetings and develop individual and unit project plans.
Ability to lead procedural or technological change within a unit and identify opportunities to improve work-process effectiveness and efficiency.
Ability to seek information and input to understand problems, assess risks, contribute to possible solutions, and remove obstacles before they affect performance and results.
Ability to apply equity, diversity, accessibility, inclusion, and Indigenization considerations to decision-making and planning.
Ability to promote a work environment free from sexual violence, harassment, and discrimination, and to show empathy for people who have experienced trauma.

Nice To Haves

Experience developing and managing marketing plans.
Experience developing, coordinating, and producing promotional and marketing materials.
Experience assessing emerging trends, technologies, electronic platforms, and potential digital business opportunities, such as social media.
Experience in data, trend analysis, and reporting.
Experience working at a post-secondary education institution.
Equivalent combinations of education and experience may be considered.

Responsibilities

Create, implement, and regularly update communications, marketing, and advertising plans that promote and profile events and programs.
Provide input to assist staff with developing and implementing communication plans and marketing strategies.
Manage and execute communications and marketing projects.
Conduct qualitative and quantitative market research, including leading focus groups, assessing analytics, reviewing feedback and data, and recommending approaches.
Write articles, social media content, releases, briefing notes, speaking notes, key messages, Q&As, fact sheets, video content, and other materials.
Develop suitable performance analytics for communications activities.
Organize electronic communications with external groups.
Coordinate the development and production of campaigns, project timelines, creative assets, publications, and marketing resources.
Contribute creative expertise to develop, adapt, and refine marketing materials across digital and traditional channels.
Coordinate with external vendors and suppliers, manage procurement processes, and monitor project budgets.
Track marketing performance and audience engagement.
Facilitate project prioritization, track deliverables, coordinate across teams, and identify opportunities to streamline processes and improve operational efficiency.
Perform other duties as required in support of the department and/or unit.