Ads incentives partner manager

eBay•Toronto, ON

4d•CA$102,800 - CA$137,200

About The Position

The Ads Incentives Partner Manager shapes and drives eBay Advertising incentive programs that accelerate seller adoption, boost advertiser engagement, and advertising revenue. This role sits at the intersection of commercial strategy, marketing execution, and program leadership. You will work across product, marketing, analytics, finance, and regional teams to translate business goals into scalable incentive programs, build alignment across global groups, and continuously improve performance using data.

Requirements

Bachelor’s degree or equivalent experience in a related field.
Experience in partner marketing, marketing program management, product marketing, growth marketing, marketing operations.
Track record of leading complex programs with multiple teams, dependencies, and launch milestones.
Strong business judgment and the ability to connect program decisions to customer and revenue impact.
Excellent stakeholder management skills, with a proven track record to influence partners without direct authority.
Strong project and program management capabilities, with proficiency in driving multiple initiatives simultaneously.
Analytical approach to work, with experience turning performance data into actionable next steps.
Clear, direct communication skills and strong attention to detail.

Nice To Haves

Experience in e-commerce, digital marketplaces, online advertising, or retail media.
Experience managing promotions, incentives, or lifecycle marketing programs.
Familiarity with CRM tools, campaign operations, or marketing analytics platforms.
Experience operating across global organizations and multiple regions.
Familiarity with seller, advertiser, or customer engagement programs in a results-focused business environment.

Responsibilities

Shape the strategy for advertising incentive programs to drive seller activation, retention, and revenue growth.
Analyze business data and market trends to find high-impact incentive opportunities.
Partner with product, analytics, and finance to set program goals, target audiences, and success metrics.
Recommend program adjustments and trade-offs based on business impact and operational feasibility.
Serve as the primary marketing partner for advertising incentives across product, analytics, finance, legal, and operations teams.
Build positive relationships across functions and align collaborators around shared objectives, timelines, and decisions.
Lead by influence to resolve ambiguity and keep programs on schedule.
Anticipate risks and dependencies early to protect business outcomes.
Own end-to-end planning and delivery of incentive-based advertising projects from concept through launch and post-launch optimization.
Own the global incentive's roadmap, operating cadence, and launch calendar across multiple markets.
Coordinate achievements, approvals, readiness, localization, quality assurance, and deployment across cross-functional teams.
Ensure programs are executed with speed, quality, and consistency while balancing regional nuance and scalability.
Partner with analytics teams to build measurement frameworks and evaluate program success.
Track performance metrics and turn data insights into clear recommendations for improvement.
Lead post-launch reviews to improve future incentive design and targeting.
Present clear performance updates, risks, and opportunities to partners and leadership.
Improve the workflows, documentation, and governance supporting incentive programs.
Build scalable processes that help teams complete tasks faster and collaborate better.
Establish clear planning and decision-making frameworks between global and regional teams.
Champion a culture of accountability, continuous improvement, and strong operational rigor.
Enable the successful delivery of global advertising incentive programs.
Combine critical thinking, cross-functional leadership, and operational excellence to develop programs that drive measurable seller and revenue growth!