Adobe Experience Platform (AEP) Architect

Codetech•Phoenix, AZ

18h•Hybrid

About The Position

The Adobe Experience Platform (AEP) Architect leads the architecture and design of enterprise personalization solutions using Adobe Experience Platform, Real-Time CDP, Journey Optimizer, Adobe Target, and Audience Manager. The role develops personalization blueprints aligned with business goals, marketing strategies, and customer experience visions, and maintains roadmaps for scalable, high-performing solutions. The architect designs AEP data models, XDM schemas, ingestion pipelines, profile unification, identity resolution, segments, and audience activation workflows. The position also designs integrations between AEP and external systems and supports cross-channel orchestration using Adobe Journey Optimizer and real-time triggers. The role ensures privacy and data governance compliance, optimizes AEP configurations for performance, scalability, and cost efficiency, and establishes frameworks for audience and personalization rule management. It serves as a personalization thought leader, collaborates with marketing, analytics, technology, and engineering teams, and mentors junior architects and implementation teams.

Requirements

12 years of experience in Digital Marketing, MarTech, or Data Architecture, with a strong focus on personalization.
5 years of hands-on experience with Adobe Experience Platform, including Real-Time CDP, Journey Optimizer, Decisioning Service, and Adobe Target.
Strong knowledge of XDM schemas, identity resolution, segment building, decisioning, and activation.
Proven track record of delivering enterprise-scale personalization solutions.
Strong understanding of data privacy regulations and customer data governance.
Familiarity with cloud platforms such as AWS, Azure, or GCP and modern integration patterns, including APIs, event streaming, and ETL.
Excellent communication, presentation, and stakeholder management skills.
Mandatory skills: Java, Software Engineering and Design Architecture, Bootstrap/CSS/CSS3, Adobe AEM, HTML/HTML5, and Java Microservices.
Required skill: Java (basic qualification).

Nice To Haves

Adobe Certified Expert in AEP or related Adobe Experience Cloud products.
Exposure to retail, BFSI, travel, or telecom industries with large-scale personalization needs.

Responsibilities

Lead the architecture and design of personalization solutions using Adobe Experience Platform, Real-Time CDP, Journey Optimizer, Adobe Target, and Audience Manager.
Develop enterprise personalization blueprints aligned with business goals, marketing strategies, and customer experience visions.
Define and maintain personalization roadmaps to support scalable, high-performing solutions.
Architect AEP data models, XDM schemas, ingestion pipelines, and profile unification strategies.
Define identity resolution strategies, segment definitions, and audience activation workflows.
Use AEP Decisioning Services for real-time content and offer personalization.
Design integrations between AEP and external systems, including CRM, analytics, marketing automation, ecommerce, and call center platforms.
Enable cross-channel orchestration with Adobe Journey Optimizer and real-time triggers.
Collaborate with engineering teams to support API-based and batch-based data exchanges.
Ensure compliance with GDPR, CCPA, and data governance best practices.
Optimize AEP configurations for performance, scalability, and cost efficiency.
Establish governance frameworks for audience and personalization rule management.
Act as a personalization thought leader for internal and external stakeholders.
Partner with marketing, analytics, and technology teams to identify use cases and deliver business outcomes.
Mentor junior architects and implementation teams on best practices.