Adobe DAM Business Analyst (AEM Assets & Sites)

Expleo•Minneapolis, MN

16h•Hybrid

About The Position

Trissential is hiring an Adobe DAM Business Analyst to join our client’s team on a high-visibility CMS re-platforming initiative. You’ll help migrate from Salesforce CMS to Adobe Experience Manager (AEM), shaping how content and digital assets are managed, delivered, and personalized across the enterprise. This role is pivotal in defining how content, assets, and personalization come together across a modern Adobe ecosystem.

Requirements

5+ years of experience as a Business Analyst in Agile/Scrum environments
Strong hands-on experience with AEM Assets (DAM) and AEM Sites CMS
Deep understanding of DAM concepts: metadata, taxonomy, workflows, renditions, and governance
Experience gathering requirements for digital asset migration and bulk ingestion processes
Knowledge of Adobe Target and personalization strategies (A/B testing, audience targeting)
Experience defining website search requirements (indexing, filters, relevancy tuning)
Expertise in writing clear, business-focused user stories with strong acceptance criteria
Proficiency with Jira, Confluence, Figma (reviewing), MS Teams, and SharePoint
Ability to balance technical feasibility with business needs
Strong communication and stakeholder management skills

Nice To Haves

Experience with Adobe Analytics and Adobe Launch/Tags
Prior involvement in Salesforce-to-Adobe (or similar) migrations
Experience in large enterprise or regulated industry environments
Familiarity with end-to-end CMS and DAM integrations
Proven experience delivering enterprise-wide initiatives within large, complex, highly matrixed organizations, with the ability to navigate governance, compliance, and cross-functional stakeholder environments while driving successful outcomes across high-volume, multi-system landscapes that impact broad user populations at scale

Responsibilities

Write high-volume, high-quality user stories with clear, testable acceptance criteria
Gather and define DAM requirements including metadata schemas, taxonomy, workflows, and governance
Translate business needs into actionable requirements for developers and system integrators
Support asset and content migration efforts including mapping, ingestion, and rights management
Collaborate closely with Product Owners, Scrum teams, and stakeholders to drive delivery
Define requirements for personalization (Adobe Target) and website search functionality
Document integration requirements across tools like GA4, Salesforce CRM, Medallia, and SSO
Participate actively in Agile ceremonies including sprint planning, stand-ups, and retrospectives
Support UAT and functional validation, ensuring solutions meet business and user expectations
Act as a quality advocate for the overall customer experience and delivery outcomes