Adobe CMS Business Analyst (AEM Sites & DAM)

ExpleoMinneapolis, MN
$77 - $88Hybrid

About The Position

Trissential is hiring on behalf of our client for a high-visibility CMS Replacement Project, moving from Salesforce CMS to Adobe Experience Manager (AEM) Sites and AEM Assets. This is an opportunity to play a pivotal role in a large-scale, enterprise digital transformation—driving personalization, integrations, and content modernization. The role involves being a core contributor to a major enterprise re-platforming initiative, working hands-on with Adobe AEM Sites, AEM Assets (DAM), and Adobe Target in an Agile delivery environment. The Business Analyst will collaborate closely with Product Owners, developers, and system integrators, with their requirements and user stories directly shaping customer-facing digital experiences. The position offers exposure to modern technology and a supportive team culture.

Requirements

  • 5+ years of Business Analyst experience in Agile/Scrum environments
  • Hands-on expertise with Adobe Experience Manager (AEM) Sites CMS and AEM Assets (DAM)
  • Experience gathering requirements for Adobe Target and personalization strategies
  • Strong knowledge of website search functionality (configuration, indexing, filtering, relevancy)
  • Proven experience in CMS implementations and website re-platforming (preferably legacy to Adobe)
  • Exceptional user story writing skills using “As a / I want / So that” format with strong acceptance criteria
  • Experience working with Jira, Confluence, Figma (for review), MS Teams, and SharePoint
  • Ability to balance business needs with technical feasibility
  • Strong stakeholder communication and collaboration skills
  • Experience supporting testing with a UAT/customer-first mindset
  • Bachelor’s degree in Business, IT, Computer Science, or related field
  • Authorized to work in the United States

Nice To Haves

  • Familiarity with Adobe Analytics and Adobe Launch/Tags
  • Experience with Salesforce-to-Adobe or similar CMS migration projects
  • Background in utilities, regulated industries, or large enterprise environments
  • Exposure to complex CMS/DAM integrations and personalization ecosystems
  • Proven experience delivering enterprise-wide initiatives within large, complex, highly matrixed organizations, with the ability to navigate governance, compliance, and cross-functional stakeholder environments while driving successful outcomes across high-volume, multi-system landscapes that impact broad user populations at scale
  • Agile/Scrum certification (preferred but not required)
  • Adobe AEM-related certifications (advantageous)

Responsibilities

  • Write high-volume, high-quality user stories (hundreds expected) with clear, actionable acceptance criteria
  • Gather and translate business requirements into functional specifications across CMS, DAM, and integrations
  • Define and refine requirements for templates, components, forms, and authoring workflows
  • Capture personalization requirements using Adobe Target (A/B testing, audience segmentation, optimization)
  • Define website search functionality requirements including indexing, relevancy, and filtering
  • Lead requirements gathering for integrations (GA4, Salesforce CRM Chatbot/Live Agent, Medallia, SSO)
  • Support content and asset migration efforts including mapping and workflow definition
  • Partner with Product Owner, Scrum Master, Lead BA, and SI to drive Agile delivery
  • Participate actively in sprint ceremonies: planning, stand-ups, refinement, reviews, and retrospectives
  • Perform functional validation and support UAT, ensuring delivered solutions meet customer expectations
  • Act as a quality advocate for overall user experience and solution delivery

Benefits

  • Medical, dental, vision, free tele-health, HSA with company contribution, life and disability insurance, and 401k with matching
  • Paid Time Off
  • Hybrid Work Model – Flexibility with 2–3 days onsite preferred
  • Career Growth – Exposure to enterprise-scale Adobe implementations and transformation programs
  • Collaborative Culture – Work with a high-performing yet down-to-earth team
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