Adobe Alliance Sales Director

Pwc UK•London, ON

7d•Hybrid

About The Position

At PwC, we solve complex business challenges and deliver growth through strategic alliances. Within the EMEA Alliances Impact Center, we work with leading technology partners to bring differentiated, market-relevant solutions to clients. Adobe is a key strategic alliance, helping PwC deliver transformative customer, marketing and digital experience solutions across the region. The Adobe Alliance Sales Director is a pivotal, deal-focused leadership role responsible for shaping and driving the strategic Adobe alliance proposition across the EMEA market, with a primary focus on the UK. This role is accountable for driving measurable revenue growth by translating Adobe’s go-to-market strategy, solutions portfolio, including Adobe Experience Cloud, and partner ecosystem into a compelling and scalable PwC market proposition. This is a senior, outcomes-driven leadership role with clear accountability for materially growing Adobe-related revenue across the region. The role requires operating with influence at C suite level, both internally and with Adobe, in a highly matrixed alliance environment. The role is central to building pipeline, increasing win rates, strengthening senior client relationships, and growing internal advocacy and adoption of Adobe-led solutions. Working closely with PwC practice teams, network firms and Adobe leadership, the role carries end-to-end accountability for alliance performance, including pipeline creation, revenue growth, sales conversion, team effectiveness and investment priorities.

Requirements

Proven, personal sales leadership track record within the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions
Strong communication and leadership abilities
Experience in complex, matrixed organisations and stakeholder management
Motivational skills and adaptability
Commercial acumen and risk awareness
Influencing, negotiating, and facilitation skills
Awareness of emerging industry trends and curiosity
Comfortable operating at Csuite level, challenging both internal leaders and Adobe counterparts to unlock growth
Thrives in ambiguity and is energised by building momentum where none exists

Responsibilities

Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth
Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles
Collaborate with Adobe and internal leadership to identify and develop high-impact joint solutions aligned to firm and Adobe strategic priorities
Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities
Build and maintain senior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact
Identify new areas of collaboration between Adobe and the firm to expand the alliance footprint
Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes
Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership
Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth
Ensure required Adobe partner accreditations and certifications are achieved and maintained
Proactively influence internal prioritisation of Adobe opportunities to ensure appropriate focus and investment
Own accountability for material year-on-year growth in Adobe-related pipeline and revenue
Identify and progress "sell-with" opportunities jointly with Adobe across target accounts
Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments
Align target clients and strategic opportunities with Adobe account teams
Define and execute winning strategies for priority deals
Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification
Drive demand generation activities in collaboration with Adobe and internal teams
Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development
Support forecasting and pipeline tracking across Adobe-related opportunities
Provide direction to sales teams to align with Adobe strategy across key accounts
Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue
Provide market insights and client intelligence through the lens of Adobe capabilities
Engage directly with clients alongside account teams to shape and progress opportunities
Support and participate in client presentations ("orals") and key deal discussions
Advise on proposal development, Statements of Work, and commercial structuring
Identify and develop client success stories, case studies, and reference materials
Oversee execution of the Adobe alliance plan across the firm
Track and communicate progress against objectives, addressing risks and driving corrective actions where needed
Actively identify underperformance risks and intervene early to protect revenue outcomes
Own and maintain the Adobe relationship map across stakeholders
Ensure compliance with all alliance governance and contractual requirements
Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation)
Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources
Ensure appropriate commercial agreements and contracts are in place with Adobe