Adobe AEP Marketing Data Modeler / Analyst

Lumiere SystemsAlpharetta, GA
Onsite

About The Position

We are seeking a highly skilled and experienced Marketing Data Modeler/ Analyst with CDP hands on experience like Adobe Experience Platform. You will work closely with cross-functional teams to drive data ingestion modeling and activation across Adobe and third-party systems.

Requirements

  • Bachelors or masters degree in computer or related field
  • 9 years in data platforms and good domain experience platforms
  • 4 years in AEP implementation
  • 1 to 2 years of experience in Adobe Experience Platform AEP development
  • Strong proficiency for data model, schema structure
  • Experience with ingestion process using JSON and XML for CDP
  • Experience with data warehousing data modeling and data quality best practices
  • Design and develop data pipelines and integrations using AEP
  • Implement data modeling governance and security best practices
  • Troubleshoot and resolve data quality issues and performance bottlenecks
  • Collaborate with marketing product and data science teams to enhance customer experience
  • Familiarity with data privacy regulations including GDPR CCPA and DPDP Act
  • Analyze data trends to provide business intelligence and recommendations
  • Familiarity with Agile methodologies and project management principles
  • Excellent problem solving communication and stakeholder management skills
  • Experience with Marketing Data Lake in any of the platforms like AWS or Microsoft Azure
  • Ability to work independently and lead cross-functional initiatives
  • Strong verbal and written communication skills to articulate ideas and collaborate with crossfunctional teams

Nice To Haves

  • Adobe Certified Expert Adobe Experience Platform
  • Experience with Adobe Experience Platform Web SDK and Mobile SDK
  • Exposure to marketing automation platforms and customer data platforms CDPs

Responsibilities

  • Define and implement data modelling strategies for customer segmentation personalization and activation across channels
  • Collaborate with business stakeholders along with AEP Architect to align AEP capabilities with marketing analytics and customer experience goals
  • Support developer(s) to set up data pipelines for ingesting transforming and activating customer data using AEP tools like Data Collection Data Lake and Identity Services
  • Support developer(s) to design and implement schemas using XDM Experience Data Model and ensure data governance and compliance
  • Provide best practices for new channel sources onboarding into AEP, data model, data privacy best practices for CDP implementation
  • Conduct training sessions and create documentation for end-users and stakeholders
  • Perform data validation for ingested data, pipeline against sources
  • Monitor system performance troubleshoot issues and ensure data integrity and security
  • Provide documentation support
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