Admissions & Marketing Manager

Highland Health and Rehabilitation•Bellingham, WA

2d•Onsite

About The Position

At Highland Health & Rehabilitation, we are dedicated to providing exceptional skilled nursing and rehabilitation services that help our residents recover, thrive, and live well. We are currently seeking a dynamic Admissions & Marketing Manager to join our team, supporting both Highland and our sister facility, Stafholt Health & Rehabilitation. In this role, you will play a key part in advancing our mission of compassionate, resident-centered care by leading census development, managing admissions, and driving community outreach. You will build and maintain strong relationships with residents, families, and healthcare referral partners, while supporting a healthy occupancy across both buildings. This includes regularly traveling to local hospital partners to strengthen referral pipelines and partnerships. This is a fast-paced, highly collaborative role that requires strong communication, organization, and customer service skills, along with the ability to build trust, think strategically, and execute with urgency.

Requirements

3–4 years of experience in admissions, healthcare marketing, sales, or customer service, ideally in a skilled nursing or long-term care setting.
Valid driver’s license required.
Strong interpersonal communication, organizational, and public speaking skills.
Ability to work independently and collaboratively across interdisciplinary teams.
Proficient in Microsoft Office and comfortable learning healthcare software platforms.
All employees of Cascadia Healthcare are required to submit and be cleared to work in the facility per each state’s specific background check requirements prior to contact with patients/residents.

Nice To Haves

Associate’s or Bachelor’s degree preferred; relevant experience may be considered instead of a degree.
Experience with healthcare reimbursement models (Medicare/Medicaid/managed care) preferred.

Responsibilities

Build and maintain relationships with hospital discharge planners, physicians, case managers, and community organizations to generate consistent, high-quality referrals.
Conduct facility tours for prospective residents and families, providing education on services, care levels, and financial processes.
Maintain up-to-date knowledge of bed availability, service offerings, and referral processes.
Manage the full inquiry-to-admission process, including timely follow-up and accurate documentation.
Lead daily bed management meetings, collaborating with clinical and administrative leadership to ensure efficient admissions and smooth transitions.
Partner with internal departments to ensure rooms are prepared and care teams are informed ahead of resident arrivals.
Represent the facility at community events and professional functions, helping to elevate brand visibility and reputation.
Analyze customer service satisfaction data and support efforts to enhance service delivery across departments.
Maintain records of marketing and outreach activity, developing strategies based on referral trends and inquiry data.
Ensure compliance with all federal, state, and local regulations related to admissions and marketing practices.