Admissions Director (86821)

Regency Integrated Health Services•Edinburg, TX

3d•Onsite

About The Position

The Admissions Director is responsible for managing the admission systems, overseeing the Admissions Coordinator, managing facility or multi-facility sales and business development teams, and building strong working relationships with hospital liaisons. This role is crucial for promoting the facility's services to generate inquiries and ensuring a smooth patient transition. The position involves gathering and communicating information for the interdisciplinary team to determine appropriate admissions, overseeing the completion of admission agreements and welcome packets, and ensuring accurate communication with clinical and other department heads. The Admissions Director is also responsible for developing and maintaining relationships with referral sources within the medical professional community, directing sales and business development efforts, managing the marketing budget, and participating in marketing events. This role requires significant time spent outside the facility conducting sales calls and attending events.

Requirements

High School diploma.
Excellent customer service and interpersonal skills.
Problem solving and decision making abilities.
Ability to work well with an interdisciplinary team.
Experience working in a skilled nursing facility is desired.

Nice To Haves

Bachelor's Degree in Marketing, Business, or other related field is desired.

Responsibilities

Manage the admission systems through oversight of the Admissions Coordinator.
Manage facility or multi-facility sales and business development teams.
Build a strong working relationship with the hospital liaison.
Promote the services of the facility to generate inquiries.
Gather and communicate information necessary for the interdisciplinary team to determine appropriate admissions.
Build and grow revenue through inquiry and census growth.
Ensure a smooth patient transition to the facility.
Oversee the timely and accurate completion of admission agreements and welcome packets.
Ensure accurate communication to the clinical team and other department heads.
Develop and maintain relationships with existing customers within the general community and develop new referring relationships within the medical professional community (physicians, social service departments, hospital discharge planners, governmental agencies, etc.).
Communicate with referral sources for the purpose of educating and building awareness of the facility's scope of services.
Direct facility sales and business development efforts, including chairing the Internal Business Development Committee meetings.
Manage and train the internal backup sales/admission team on inquiries, tours, closing skills, and customer-oriented completion of the Admissions Agreement and Welcome packet.
Manage and oversee the marketing budget, sales and business development planning meetings, and all marketing events.
Promote facility services, including nursing and therapy services.
Conduct facility tours when in the facility or by appointment.
Develop and document the results from monthly community education/awareness programs.
Participate in morning department head meetings by providing information regarding admission/readmission information and upcoming promotional activities, community education/awareness programs.
Develop a 30/60/90-day sales call calendar (in person) to include hospitals, former referral sources, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc.
Follow company sales cycle process.
Cold call/Make appointments to potential referral sources – close the call/follow up plan.
Be out of the facility 75% conducting sales calls, attending business development events, and screening referrals for potential admission.
Understand and be able to explain products, services, and benefits offered by the facility to referral sources, potential residents, family members, and other inquirers.
Review a potential resident’s chart and explain to a licensed nurse reasons the facility would or would not be able to admit the potential resident.
Read and familiarize self with Nursing Home regulations.
Read and understand past facility surveys and the 5-star rating system and be able to explain the survey process and results, along with the 5-star rating system, to both a potential resident family and the referral source.
Understand and explain financial eligibility to a referral source, potential referral, or a family member.
Develop and update a weekly 30/60/90-day Sales and Business Development Plan.
Screen a potential referral utilizing the clinical and financial grids.
Use Referral Screening form to screen residents; ensure PASSR is completed upon admission.
Ensure responsiveness to calls from hospitals regarding potential admissions within 30 minutes.
Provide at least quarterly referral special events at referral locations or at the facility, including a meal/refreshment and a brief tour presentation.
Develop policies and procedures pertaining to inquiries, tours, and admissions.
Complete Customer Service QA form and provide to appropriate facility, regional, and corporate teams when a complaint from an assigned account is received.
Be an active member in community clubs or associations specific to the facility resident population.
Plan at least one community-invited special event each quarter.
Stay current and familiarize self with current healthcare and community trends, including Alternative Payment Models and changes in accounts, competitors, or the healthcare community.
Review lists of unoccupied beds and make preadmission reservations according to the type of case and accommodations required daily.
Ensure that a model room is maintained in the facility and that the facility is tour ready, notifying appropriate departments when areas are deficient.
In the absence of an Admissions Coordinator, be responsible for the completion of Admissions Surveys and scorecard.
Assist with maintaining and implementation of the facility customer service program and objectives.
Attend daily huddle calls with the regional team.
Input demographic, financial, and waitlist information into Electronic Medical Director for all referrals.
Maintain and update Admissions Team Meeting form daily in the absence of an Admissions Coordinator.
Participate in off-hour, holiday, and weekend on-call duty as assigned.
Perform other duties as assigned.