Admissions Counselor

UNIVERSITY OF LYNCHBURG • Lynchburg, VA

3d • $21 - $0 • Onsite

About The Position

The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for a full-time Admissions Counselor position in Undergraduate Admissions. This position reports to, is supervised by, and evaluated by the Director of Admissions. The evaluation of work performance will be ongoing and will be carried out by the Admissions Counselor. It will include the specific duties and responsibilities of this position description plus employee attitude and general working behavior. The primary focus of the Admissions Counselor is to build strong, lasting relationships with prospective students, guiding and supporting them through every stage of the college choice process—including program selection, application completion, admission evaluation, financial aid navigation, and final enrollment. Representing the institution to prospective students, families, high school guidance counselors, and community organizations, this position executes data-informed territory recruitment plans to contribute directly to institutional enrollment goals.

Requirements

• Ability to communicate effectively and have the ability to understand, comprehend and follow directions
• Must have good teamwork skills
• Ability to write effectively
• Exceptional attention to details
• Strong proofreading skills
• Comfortable delivering presentations to small and large groups
• 1-2 years of professional experience in sales, marketing recruitment, higher education, coaching, or another goal-oriented field
• Valid Drivers License
• Extensive travel required
• Bachelor's Degree
• Candidates must successfully pass a background check that is satisfactory to the University.

Responsibilities

• Plan, manage, and execute targeted recruitment strategies within an assigned geographic territory to meet individual inquiry, applicant, and enrollment goals.
• Develop and maintain territory data to inform strategic travel itineraries and outreach plans.
• Utilize phone, email, text messaging, and social media outreach proactively to cultivate personalized relationships with prospective students and families, guiding them from inquiry to matriculation.
• Review candidate application files thoroughly, evaluate transcripts and credentials, and render admissions decisions in compliance with institutional standards.
• Manage prospective student records in Slate CRM. Record all conversations, campus touchpoints, and recruitment interactions to drive personalized communication workflows and yield tracking.
• Conduct individual student/family interviews, deliver engaging group presentations, and lead information sessions for visiting students, families, and college counseling personnel.
• Represent the institution at on-campus and off-campus recruitment events, college fairs, high school visits, and community outreach programs.
• Develop long-standing relationships with high school counselors and community-based organizations (CBOs), designing collaborative opportunities to bring students and advisors to campus.
• Manage or oversee a specialized operational project (e.g., Student Ambassador leadership, campus tour program management, digital outreach initiatives, or transfer credit liaison work) to support enrollment goals.
• Serve on campus committees related to student development (orientation, leadership, retention).
• Participate in national/regional professional organizations (e.g., NACAC, SACAC/VACAC) for continuous development.
• Guiding prospective students and families through FAFSA completion steps, merit scholarship qualifications, and cost of attendance estimates.
• Executing phone marathons, admitted student outreach campaigns, and personalized decision follow-ups during peak yield season.
• Partnering with community colleges and access organizations to expand non-traditional and underrepresented student recruitment.
• Other duties as assigned

Benefits

• Generous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long-term disability insurance, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level