Admissions Communications Specialist - Bursky Public Health

Washington University in St. Louis • Indianola, IA

7d • $53,100 - $90,600 • Onsite

About The Position

The Admissions Communications Specialist develops, creates, and integrates all aspects of the Admissions communications function, including print and digital communications, social media, marketing collateral, content strategy, internal messaging, and other creative efforts to engage diverse and highly qualified prospective students to the School of Public Health’s graduate degree programs.

Requirements

• Bachelor's degree
• Relevant Experience (3 Years)
• Three years of recruitment or marketing communications experience.
• Basic knowledge of core technologies, including HTML, CSS, and usable and responsive design principles.
• Experience with email marketing products, content management systems (CMS), and customer/constituent relationship management (CRM) software.
• Proficiency with Microsoft Office applications and Adobe Creative Suite, including Photoshop and InDesign.

Nice To Haves

• Degree in communications, marketing, business, or public health.
• Five years of recruitment or marketing communications experience, with at least one year in higher education setting.
• Excellent interpersonal skills and ability to foster productive working relationships with diverse constituencies.
• Excellent writing and editing skills; experience with copywriting, digital and print promotion, and social media campaign content production.
• Experience in graphic design and content development.
• Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.
• Demonstrated leadership and management skills and decision-making abilities.
• Flexible and adaptable; able to shift tactics and strategies as needed to accommodate program and policy changes.
• Creativity in outlook and approach to recruitment and marketing.
• Excellent organizational skills and strong attention to detail and accuracy.
• Ability to prioritize and manage multiple projects simultaneously.
• Ability to work and thrive in a team environment, as well as independently.
• Ability to remain positive, professional, and effective in a high-pressure, fast paced environment.
• Proficiency in SLATE.
• Master's degree

Responsibilities

• Manage the timely execution of action-based and process-oriented communication plans.
• Develop creative content, project timelines, and production schedules.
• Produce compelling, succinct copy to each various target audiences/channels.
• Create materials and communication plans for campus tours, visits, and recruitment events.
• Creates key messaging/copy for print and electronic enrollment communications.
• Manage communications functions and analytics in the admissions CRM (SLATE).
• Coordinate social media and digital marketing strategies.
• Develop innovative multimedia recruitment opportunities, including video, chat, and text.
• Organize and facilitate focus groups, utilize analytics to measure campaign performance, and implement measures to optimize future communications strategies.
• Cultivate new opportunities to highlight the stories and competitive advantages of the School of Public Health.
• Collaborate with campus partners and third-party contractors to support asset creation and facilitate consistent and seamless campaigns/projects.
• Work collaboratively with School of Public health Communications and Admissions team members to develop cohesive communications strategies and initiatives designed to enhance the recruitment and yield of prospective students and elevate the School of Public Health.
• Interface with internal and external stakeholders to advance the institutional mission and objectives of the School of Public Health.
• May involve attendance at and travel to local, regional, or domestic recruitment events, representing the Bursky School of Public Health and engaging with prospective students.
• Explore trends in enrollment marketing and student recruitment, assess current organic communication campaigns, and plan for future campaigns.
• Maintain strong knowledge of the School of Public Health’s admissions and enrollment processes, programmatic information and updates, and institutional policies and procedures.
• Develop policies and protocols to ensure effective resource management related to communications and marketing.
• Provide leadership and training to team members for adherence to institutional style guide standards and consistent brand messaging.
• Manage systems and software utilized in marketing and communications efforts.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Free Metro transit U-Pass for eligible employees.
• Defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• 4 weeks of caregiver leave to bond with your new child.
• Family care resources are also available for your continued childcare needs.
• Adult care resources.
• Covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level