ADM- Admissions Business Analyst

BRYAN UNIVERSITY•Tempe, AZ

1d•$75,000 - $90,000•Remote

About The Position

The Admissions Business Analyst at Bryan University plays a critical role in optimizing the effectiveness of student recruitment by focusing on improving student onboarding, process optimization and user experience in our current CRM (Salesforce). Reporting directly to the Director of Operations, the Admissions Business Analyst works closely with the existing team, external call centers, information technology and salesforce administration to drive people, process and system strategies that directly impact customer and employee experiences. The role involves tight collaboration with Training, Operations and new student recruitment. This individual is responsible for shaping processes and CRM (Salesforce) strategies and measuring success metrics to drive growth for the university. The ideal candidate possesses an exceptional work ethic, a strong understanding of process, systems and people optimization strategies, and a results-driven mindset focused on achieving and exceeding established new student targets. This position offers an exciting opportunity to make a meaningful impact on the accessibility and affordability of higher education.

Requirements

Bachelor's degree in business, business analysis, or a related field, or equivalent experience.
Experience in CRM (Salesforce) administration and configuration.
In-depth knowledge of CRM (Salesforce) functionality, features, and best practices.
Experience in for-profit Admissions.
Strong understanding of admissions or sales, and their alignment with CRM (Salesforce).
Proficiency in data management and data analysis within CRM (Salesforce).
Strong analytical and problem-solving abilities.
Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
Results-driven mindset with a focus on achieving and exceeding conversion targets.
Proficiency in data analysis and the ability to translate insights into actionable strategies.
Familiarity with CRM software (Salesforce).
Experience with A/B testing and campaign optimization techniques.

Responsibilities

Collaborate with Admissions Leadership to ensure the most applicable conversion rates amongst the Admissions Team.
Focus efforts to enhance conversion rate processes across various stages of the enrollment funnel.
Ensure conversion efforts adhere to applicable regulations, accreditation standards, and internal compliance policies.
Collaborate with key stakeholders to identify, design, implement, and measure process improvements within the Admissions Department.
Identify and analyze processes within the Admissions departments to determine areas for improvement.
Works with Admissions and IT representatives in process improvement initiatives, providing guidance and support to team members.
Monitor and evaluate the effectiveness of new CRM (Salesforce) processes, adjusting or advising, as necessary.
Stay current with industry trends and best practices in process optimization.
Proactively identify and address any potential roadblocks or challenges in the CRM (Salesforce) improvement processes.
Perform regular observations of CRM Salesforce processes and leverage process analysis tools (Hubbl) with end-users to identify opportunities for improvement.
Collaborate with key stakeholders on outbound service/sales and conversion strategies.
Collaborate with department leaders to identify and prioritize process improvement projects for Salesforce to ensure the new Salesforce org is being designed to meet company needs.
Act as a liaison between Admissions and IT to ensure alignment and consistency in process improvement efforts.
Run regular reports and represent findings to leadership, highlighting successes and areas for improvement. Utilize data and analytics to gain insights into student behavior, identify conversion bottlenecks, and recommend actionable improvements.
Ensure the UX within the new Salesforce org is optimized to increase user efficiency.
Other duties, as assigned.