Adjunct Faculty, Psychology of Marketing

Franklin University•Columbus, OH

3d•Remote

About The Position

Franklin University invites applicants for an adjunct faculty member to teach PSYC 605: Psychology of Marketing. The role is primarily responsible for providing quality instruction and maintaining a positive learning environment, with an emphasis on teaching, supporting, and evaluating students. The course applies psychological science to consumer behavior, marketing decision-making, and marketplace interactions. Students examine psychological and behavioral topics including cognition, emotion, motivation, perception, attitudes, identity, social influence, learning, memory, consumer decision journeys, branding, persuasion, trust, preference, customer experience, digital behavior, personalization, behavioral data, AI, recommendation systems, predictive analytics, social media, and AI-generated marketing. Consumer neuroscience is evaluated critically, and ethical behavioral influence is emphasized. The major applied assignment is a Consumer Behavior Diagnostic and Behavioral Marketing Strategy, integrating psychological research, behavioral evidence, ethical considerations, and organizational recommendations. Students also develop practitioner-toolkit artifacts such as a consumer behavior diagnostic, consumer decision journey map, behavioral marketing strategy framework, ethical behavioral influence checklist, and executive consumer insights brief. The successful faculty member will facilitate engaging graduate-level online learning grounded in current psychological and behavioral science. They will guide students in analyzing consumer behavior, evaluating evidence and emerging technologies, and translating research into practical organizational recommendations. The role also includes providing timely, substantive feedback and maintaining active engagement while meeting University expectations for online instruction, assessment, communication, and academic quality.

Requirements

Earned doctoral degree in psychology or a closely related behavioral science discipline.
Demonstrated academic or professional expertise in one or more of the following: Industrial-Organizational or Business Psychology with relevant consumer-behavior expertise; Consumer Psychology; Marketing Psychology or a closely related interdisciplinary area; Consumer Behavior; Behavioral Science; Social Psychology; Cognitive Psychology; Judgment and Decision-Making; or Behavioral Economics.

Nice To Haves

Experience in graduate-level or adult online teaching.
Experience in consumer or behavioral research.
Experience in customer or consumer insights.
Experience in behavioral marketing strategy.
Experience in market research or behavioral analytics.
Experience in customer experience, branding, persuasion, or decision science.
Experience in digital consumer behavior.
Experience with AI-enabled marketing, personalization, or recommendation systems.
Experience in applied behavioral science consulting.
Ability to translate behavioral research into recommendations for organizational or executive audiences.
Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy.
Scholar-practitioner ability to bridge psychological science and contemporary marketplace practice.
Comfort evaluating evidence, diagnosing consumer behavior, analyzing emerging technologies, challenging unsupported behavioral claims, and developing practical organizational recommendations.
Interest in the changing relationship among psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence.

Responsibilities

Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science.
Help students apply psychological science to consumer and marketplace behavior.
Guide students in analyzing cognitive, emotional, motivational, social, cultural, and contextual influences on consumer decisions.
Examine consumer decision journeys, behavioral barriers, persuasion, trust, branding, preference, and customer experience.
Help students critically evaluate consumer neuroscience research and distinguish scientifically supported applications from overstated or unsupported claims.
Integrate contemporary applications involving AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media.
Facilitate critical discussion of ethical issues involving behavioral influence, persuasion, privacy, targeting, consumer data, and vulnerable populations.
Guide students in translating consumer research and behavioral evidence into practical organizational recommendations.
Provide timely, substantive feedback on student work.
Support students in developing applied practitioner tools, including consumer behavior diagnostics, decision journey maps, behavioral marketing strategies, ethical influence frameworks, and executive-level consumer insights.
Maintain active student engagement and fulfill University expectations for online instruction, assessment, communication, and academic quality.