Ad Operations Analyst

TEKsystems•New York, NY

5d•$50 - $60•Remote

About The Position

Babylist is seeking an Ad Operations Specialist to manage direct media campaigns across its advertising products and oversee the CRM system. The role manages campaigns from setup through reporting, ensuring delivery, optimization, pacing, and revenue generation. Success requires running high-performing campaigns, managing tasks efficiently, and producing accurate, detailed reporting. The position works primarily with the Partnerships Team and collaborates cross-functionally with Design, Growth Marketing, Content/Editorial, and Finance/Accounting, as well as Partnerships, Media Strategy, CRM, Brand, and Affiliate teams. It supports sponsored advertising products and the expansion of Babylist’s monetization offerings. The work spans owned and offsite channels, including email, social media, influencer sponsorships, podcasts, and emerging advertising platforms. The role reports to the Director of Revenue Operations and is fully remote.

Requirements

3–5 years of experience in ad operations and inventory management, with a track record of supporting revenue growth.
Strong organization and attention to detail, with the ability to manage multiple channels, deadlines, and stakeholders.
Strong analytical skills and experience with ad operations and analytics tools.
Experience with campaign execution and performance analysis.

Nice To Haves

Affiliate marketing exposure.
Retail media experience.
Publisher or media company background.
Experience using first-party audience data.
Programmatic advertising knowledge.
Experience launching new advertising products.
Interest and proficiency in using AI systems to improve operational efficiency.
E-commerce experience.
Experience with tools such as NetSuite, Google Analytics, Excel, Sigma, Looker, Indicative, Meta Ads Manager, TikTok Ads, YouTube campaign boosting, Slack, Asana, and boostR.

Responsibilities

Launch and manage direct media campaigns across owned and offsite advertising channels.
Execute campaigns from setup through reporting, including trafficking, quality assurance, troubleshooting, delivery pacing, and inventory management.
Manage paid social operations, including campaign boosting, audience targeting, and optimization.
Coordinate sponsored email campaigns, newsletter placements, CRM activity, and email inventory.
Produce campaign reporting, maintain dashboards, analyze performance, and share campaign insights.
Execute influencer and partnership campaigns, including creator boosting, allowlisting, social sponsorships, and podcast sponsorships.
Coordinate with Partnerships and cross-functional teams to support sponsored advertising products and monetization offerings.
Oversee the CRM system.