Ad Measurement Lead

Roku•New York, NY

1d•$85,500 - $129,300•Hybrid

About The Position

The Ad Measurement Lead will play an integral role in building and executing Roku's ad measurement and research strategy, helping advertisers understand and quantify the value of advertising on the Roku platform. This role involves developing and managing a wide range of analytics, research, and measurement initiatives — from campaign effectiveness studies to meta-analyses — that demonstrate the reach, resonance, and return on investment of Roku's advertising products. The Ad Measurement Lead will consult directly with advertisers and agencies to create tailored measurement plans, manage relationships with third-party measurement providers, and collaborate cross-functionally with marketing, sales, client services, product, and partnerships teams. Success in this position requires strong analytical acumen, comfort working with ambiguous data, and an entrepreneurial mindset to creatively solve measurement challenges for both internal and external stakeholders. The ideal candidate brings a combination of quantitative rigor, client-facing communication skills, and a passion for the evolving TV and streaming advertising landscape. This role also requires an AI-first mindset, with the ability to leverage AI tools and agents to drive efficiency and scale across measurement workflows.

Requirements

3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
Ability to work with ambiguous data and generate insights that reflect strong business judgment
Effective verbal and written communication skills, including the ability to present to senior-level clients and adapt communication style for varied audiences
Experience leveraging AI tools for analysis, productivity, and workflow automation
Ability to collaborate with cross-functional teams and build strong relationships across organizational boundaries
Ability to work independently with agility and prioritize effectively in a fast-paced environment
Experience working in the measurement space for local or regional advertisers, including pulling custom insights and custom research to meet their needs

Responsibilities

Consult with advertisers and agencies to develop measurement plans that evaluate advertising effectiveness and business outcomes
Cultivate and maintain strategic relationships with agency analytics teams
Lead quantitative and qualitative studies from start to finish, including scoping study feasibility, performing data analysis, generating reports, and presenting results to internal and external audiences
Manage relationships with third-party measurement providers and collaborate with internal stakeholders to onboard and integrate new providers
Partner with marketing, sales, client services, product, partnerships, and other teams to execute strategic initiatives and develop scalable measurement solutions
Conduct meta-analyses and develop case studies using third-party measurement data to educate clients, the broader market, and internal product and analytics teams
Continuously evaluate and improve existing measurement solutions and methodologies
Provide guidance and mentorship to junior team members through knowledge sharing and training