About The Position

Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. The Rundown is the world’s largest AI community, informing millions of people around the world about everything going on in AI, why it matters, and how you can apply it. Our daily newsletter and social media channel engage with millions each day, and our AI University gets hands-on and educates thousands of members on using AI tools. We are looking for someone sharp, creative, fast-paced, and deeply passionate about performance video to own the editing process for our paid social campaigns from end to end. This role will focus on turning creative briefs into high-converting video ads for Meta (Facebook and Instagram), while continuously generating new concepts by remixing existing footage and identifying fresh creative angles. You’ll work closely with our Creative Strategist and Head of Growth, analyze creative performance, and iterate quickly to produce winning ads at scale.

Requirements

  • 3+ years of professional video editing experience, ideally focused on direct response, paid social, or performance marketing creative.
  • Proven track record of creating short-form vertical video ads for platforms such as Meta (Facebook and Instagram), with a portfolio demonstrating strong creative execution.
  • Strong proficiency in Adobe Premiere Pro and After Effects, with experience creating motion graphics, compositing, and polished video assets.
  • Understands direct response creative principles, including hook construction, pacing, retention, caption design, visual storytelling, objection handling, and CTA optimization.
  • Thrives in a fast-paced, remote-first environment and is curious about leveraging AI tools to streamline creative workflows.
  • Highly organized, able to manage multiple creative projects simultaneously, and maintains well-structured project files and asset libraries.
  • Able to commit full-time and has an "all-in" mentality.

Nice To Haves

  • You read The Rundown and are passionate about newsletters.

Responsibilities

  • Cut video ads from brief to launch-ready creative across a range of styles, from lo-fi UGC-style edits to polished high-production ads.
  • Develop and ship multiple creative concepts and variations each week, including alternate hooks, CTAs, and length cuts for testing.
  • Design and animate motion graphics including callouts, lower thirds, UI mockups, product demos, transitions, and end cards.
  • Evaluate the performance of each creative, using feedback and campaign insights to improve future edits and identify winning trends.
  • Work with other teams to ensure creative concepts are executed successfully and aligned with campaign goals.
  • Think about our creative strategy, explore new editing approaches, and constantly look for opportunities to improve performance.
  • Get your hands dirty to ensure ideas are executed on.

Benefits

  • Free access to The Rundown AI University and several AI tools.
  • Substantial growth opportunities in the role and within the company.
  • Competitive compensation
  • Flexible hours
  • Work anywhere on Earth
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