Activation Associate - Home

Lavazza•New York City, NY

23h•Hybrid

About The Position

Lavazza is one of the world’s most iconic coffee brands, and we’re growing fast in North America. As our Activation Associate, you’ll sit at the heart of that growth story, owning the trade marketing strategy and execution that puts Lavazza on shelves and in front of shoppers across major US and Canadian retail accounts. This is a high-ownership role for a commercially minded marketer who wants to see their work translate directly into brand momentum. You’ll manage budgets, shape the in-store experience across top retailers, and lead our trade show presence – all while collaborating across sales, marketing, and finance to drive measurable results.

Requirements

Four year degree from an accredited institution
3-5 years in-store retail activation or trade marketing experience, ideally in CPG or a retail-facing environment
Strong analytical mindset – you can build a budget, evaluate ROI, and tell a compelling story with data
Excellent communication and stakeholder management skills - you work fluidly with sales, marketing, and finance
Strong proficiency in PPT, Excel
Self-starter - able to manage multiple priorities simultaneously
Highly organized project manager who thrives managing multiple priorities in a fast-paced environment

Responsibilities

Develop and lead the annual retail activation plan, translating portfolio priorities into compelling promotions, in-store visuals, and brand-building moments that drive conversion.
Own the ROI loop - design activations, evaluate performance, surface learnings, and apply them to continuously sharpen our approach and stay ahead of the competition.
Manage and optimize customer marketing agreements, ensuring we’re maximizing every dollar and every commitment, and supporting the development of new partnerships.
Bring the Lavazza brand to life at retail through best-in-class point-of-sale, digital, display and social visibility, ensuring brand standards are maintained and elevated across touchpoints.
Hold direct ownership of the below-the-line (BTL) activation budget, from annual forecasting through real-time monitoring, tactical pivots, and end-of-year reconciliation.
Manage trade event budgets, ensuring every activation dollar is allocated strategically.
Guide retail trade show activations including annual strategy development, planning and detail collection, activation guidelines, GANTT definition, and execution planning.
Monitor and track lead generation to build out a clear ROI for each activation and to define future participation strategy.
Be the go-to activation partner for the sales team and distributor network, delivering materials, execution guidance, and custom visibility solutions that help close business.