Acquisition Strategy Manager
About The Position
FanDuel is seeking a Manager of Acquisition Strategy to lead acquisition strategy across our Sportsbook and Casino products. In this role, you will develop and execute initiatives that drive customer growth, optimize promotional investment, and identify new opportunities through data-driven insights. You'll partner closely with Media, Commercial, Analytics, Retention, Product, and Finance teams while leading and developing a direct report to deliver against key business objectives. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
Requirements
- 5+ years of progressive career experience in a consulting, finance, marketing, or commercial role
- Educational background in commerce or a quantitative field with strong GPA
- Demonstrate ability to lead a project and excel in a cross-functional environment: this is a highly cross-functional role working with stakeholders across Product, Commercial, Brand, Operations, Finance, Analytics, VIP, etc.
- Demonstrate a proactive approach to completing tasks when relied upon to deliver results
Nice To Haves
- Experience managing and coaching a team is a plus
- B2C experience is preferred with strong understanding of consumer behaviour
- Interest in online Sportsbook & Casino is a plus
Responsibilities
- Be a champion of FanDuel’s Responsible Gaming Standards
- Own the acquisition strategy across all regions and products which includes execution and reporting
- Partner with Marketing Operations to execute promotional offers seamlessly across regions, segments, and products
- Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts
- Develop and implement promotional strategies that drive revenue growth - profitably and responsibly
- Define player proposition, segmentation, and tangible KPIs for sportsbook, casino cross-sell, and direct casino players, and ensure KPIs are effectively delivered
- Identify “Moments that Matter” throughout the year – build coherent execution plans with cross-functional teams to dominate these moments
- Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership
- Partner with Product to influence the prioritization of the product roadmap
- P&L Ownership: Responsible for activation targets and promotional spend
- Lead and develop an Acquisition Strategy Associate, providing coaching, prioritization, and career development while ensuring high-quality execution across key initiatives
Benefits
- extended medical, vision, and dental coverage
- life insurance
- disability insurance
- a retirement program with employer contributions
- short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
- 12 holidays and two (2) floating holidays
- paid sick time in accordance with applicable Canadian law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
