Acquisition Strategy Manager

FanDuel•Toronto, ON

3h•$97,000 - $121,000•Hybrid

About The Position

We are looking for an Acquisition Strategy Manager to join the Marketing team to help bring FanDuel’s Marketing acquisition strategy to life. This includes driving customer acquisition through careful planning, execution, and cross-functional collaboration. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

5+ years of progressive career experience in a consulting, finance, marketing, or commercial role
Educational background in commerce or a quantitative field with strong GPA
Demonstrate ability to lead a project and excel in a cross-functional environment: this is a highly cross-functional role working with stakeholders across Product, Commercial, Brand, Operations, Finance, Analytics, VIP, etc.
Demonstrate a proactive approach to completing tasks when relied upon to deliver results

Nice To Haves

Experience managing and coaching a team is a plus
B2C experience is preferred with strong understanding of consumer behaviour
Interest in online Sportsbook & Casino is a plus

Responsibilities

Be a champion of FanDuel’s Responsible Gaming Standards
Own the acquisition strategy across all regions and products which includes execution and reporting
Partner with Marketing Operations to execute promotional offers seamlessly across regions, segments, and products
Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts
Develop and implement promotional strategies that drive revenue growth - profitably and responsibly
Define player proposition, segmentation, and tangible KPIs for sportsbook, casino cross-sell, and direct casino players, and ensure KPIs are effectively delivered
Identify “Moments that Matter” throughout the year – build coherent execution plans with cross-functional teams to dominate these moments
Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership
Partner with Product to influence the prioritization of the product roadmap
P&L Ownership: Responsible for activation targets and promotional spend
Lead and develop an Acquisition Strategy Associate, providing coaching, prioritization, and career development while ensuring high-quality execution across key initiatives