Acquisition Manager, Enablement

The Farmer's Dog • New York, NY

7d • $120,000 - $140,000 • Onsite

About The Position

The Manager, Acquisition Enablement is a hands-on media practitioner who keeps TFD's acquisition program running with precision. You own the integrity of our media plan and forecast across channels, maintain the measurement infrastructure that channel owners depend on, and serve as the connective tissue between Paid Social, Paid Search, Partnerships, Media, and our Data & Analytics team. Reporting into our Acquisition Lead within Product Marketing, you'll ensure day-to-day performance stays on track against CAC and growth targets while partnering with senior media leadership to execute against the broader program strategy.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

• You have 5+ years of experience in growth marketing, media planning, or marketing operations with a strong foundation in the tools, infrastructure, and processes that make acquisition programs run.
• You're fluent in marketing analytics (GA and Looker preferred) and can build, maintain, and clearly communicate channel-level forecasts and performance reports without losing the thread between the numbers and the business goal.
• You have a solid grasp of measurement fundamentals such as pixels, UTMs, tagging taxonomy, attribution, and you take ownership of getting them right rather than assuming someone else will.
• You're comfortable partnering with Data & Analytics teams, whether that's scoping a new measurement framework, QA-ing a tracking implementation, or translating a business question into something a dashboard can answer.
• You communicate clearly, flag issues early, and operate with a high degree of ownership. Channel owners and senior leadership trust you to surface what matters before it becomes a problem.
• You love dogs.

Responsibilities

• Own the maintenance and integrity of TFD's acquisition media plan and forecast across channels — keeping spend, pacing, and projections current as channel owners execute against CAC and growth targets.
• Support go-to-market planning in partnership with Product Marketing, helping to translate launch and campaign moments into channel-level media plans and ensuring measurement is in place from day one.
• Serve as the connective tissue between channel owners (Paid Social, Paid Search, Partnerships, Media, Owned Channels) and our Data & Analytics team, ensuring everyone is working from a shared, trusted view of performance.
• Lead the implementation and ongoing governance of measurement infrastructure — pixels, UTMs, taxonomy, and tagging standards — so that every channel is tracked consistently and reporting is reliable.
• Build and maintain acquisition reporting frameworks that surface actionable insights to channel owners and senior media leadership on a regular cadence, translating data into clear recommendations.
• Partner with Data & Analytics to design and evolve our growth measurement architecture — including incrementality testing, attribution models, and CAC/LTV reporting — as our channel mix and media complexity grow.
• Identify gaps or inconsistencies in how we're capturing and reporting performance across the funnel, and drive the cross-functional work needed to close them.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed