Acquired Brand Marketing Manager

LPL Financial•Lakeland, FL

4d•$76,838 - $128,132•Onsite

About The Position

This role is part of LPL’s Client Success organization, a growing team within LPL Financial. As part of the Client Success team, you will have the opportunity to directly live out LPL’s mission: We take care of our advisors, so they can take care of their clients. We are seeking an Acquired Brands Marketing Manager to support the Director of Acquired Brands Marketing in driving marketing initiatives across acquired brands and affiliated advisor practices. This role is based in the Lakeland, FL area and is responsible for managing day-to-day marketing programs for assigned advisors and brand initiatives, ensuring consistent execution, strong advisor service, and alignment with established brand and marketing strategies. The ideal candidate is a highly organized self-starter with well-rounded marketing experience, strong project management skills, and the ability to build relationships across advisors, business leaders, vendor partners, and internal stakeholders. This individual is comfortable managing multiple marketing initiatives independently while collaborating with the Director on broader strategy and priorities. They possess strong communication and collaboration skills and thrive in a fast-paced environment.

Requirements

2–5 years of experience in marketing, brand management, communications, agency, or financial services marketing.
Bachelor’s degree in marketing, advertising, communications, or commensurate work experience.
Ability to work onsite from the Allen & Company Lakeland, FL office on a regular basis, including a designated number of days per month.
2+ years’ experience with Constant Contact or a comparable email marketing platform, Smartsheet, Box, Adobe Creative Suite, Salesforce, and similar marketing and project management tools.
2+ years’ experience with common software packages, social media platforms, mail platforms, task management software, and database management systems.
Ability to work flexible hours or to travel, as needed.
Strong communication and interpersonal skills with the ability to build productive relationships with advisors and stakeholders.
Highly organized with strong execution and follow-through.
Excellent attention to detail and quality control mindset.
Takes initiative, identifies solutions, and sees work through to completion.
Collaborative mindset with the judgment to seek guidance and escalate appropriately when needed.

Nice To Haves

Financial services marketing experience.

Responsibilities

Maintain marketing calendars, workflows, databases, project plans, and reporting tools to support efficient execution. Track campaign performance, advisor engagement, website metrics, and other key data to identify opportunities for improvement.
Coordinate the review and approval of marketing materials, websites, social media content, and related assets. Partner with Compliance to ensure adherence to regulatory requirements, established processes, and policy updates.
Manage day-to-day operations of the acquired brands promotional merchandise program, including a portfolio of 100+ branded items, inventory oversight, vendor coordination, promotional planning, and administration of The Store online ordering platform. Ensure accurate inventory management and efficient program execution from the Lakeland, FL office.
Manage branded print materials and inventory across acquired brands and locations. Coordinate with print vendors and production partners on planning, proofing, approvals, fulfillment, and distribution to ensure quality, accuracy, and brand consistency.
Serve as the primary marketing contact for assigned advisors, building strong relationships and understanding their business goals. Support and execute marketing programs across digital, print, email, social media, advertising, podcasts, and promotions. Manage campaign execution, track results, and identify opportunities to enhance marketing performance and the advisor experience.
Partner with the Director of Acquired Brands Marketing to increase the visibility and growth of acquired brands through integrated marketing initiatives. Ensure consistent messaging and brand execution while preserving each brand's unique identity. Monitor performance and recommend improvements to strengthen awareness and engagement.
Support advisor team rebranding efforts, including naming, logo development, brand identity updates, and multi-channel communications across print, digital, and video platforms.
Oversee advisor podcast programs from planning through publication. Coordinate with advisors, producers, and internal teams on scheduling, compliance reviews, publishing, and performance tracking, supporting the delivery of 45-50 episodes annually. Provide periodic onsite support at the Lakeland, FL studio.
Assist with planning and executing advisor and client events in the Lakeland, FL area, including promotion, logistics, vendor management, attendee communications, onsite support, and post-event feedback.
Partner with the Director of Acquired Brands Marketing to manage relationships with agencies, website providers, printers, photographers, videographers, promotional merchandise vendors, and other external partners. Ensure quality work, operational efficiency, and alignment with brand standards.
Identify and implement opportunities to streamline processes, improve scalability, and enhance advisor and stakeholder experiences. Support operational excellence and marketing best practices.
Support special projects, strategic initiatives, and other evolving business priorities as assigned.